Programmatic Specialist

WPP Media; Malmö kommun, Stockholms kommun, Göteborgs kommun; On-site; SEK 390,600 - 502,200; Full time

Benefits offered by this job

Wellness allowance

37.5-hour workweek

Half-days and klämdagar

Job summary

WPP Media is seeking a Programmatic Specialist to oversee the daily management of client accounts. You will handle budgeting, optimization, and reporting for small to mid-sized brands in Sweden. This role requires strong communication skills and a data-driven approach.

You will collaborate closely with senior team members, receiving guidance while contributing to the operational success of accounts. With benefits including a SEK 3,000 wellness allowance and a 37.5-hour workweek, this position is ideal for an eager learner in the programmatic space.

Qualifications

• 1+ years’ experience in programmatic buying, ad ops or media agency.
• Strong communication skills and the ability to build relationships.
• Willingness to learn and receive feedback from senior team members.

Responsibilities

• Manage the day-to-day operations of programmatic delivery for clients.
• Support senior team members with larger client accounts.
• Contribute to operational success and growth of accounts.
• Understand client business objectives and their industry landscape.
• Innovate recommendations to improve client efficiency.

Skills

Programmatic buying

Ad operations

Data-driven approach

Strong communication skills

Job description

Gothenburg, Sweden; Malmo, Sweden; Stockholm, Sweden

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are looking for a Programmatic Specialist to manage the daily operations of our client accounts. This is a pivotal role within our team, where you will be entrusted with the budgeting, optimization, and reporting of campaigns for some of Sweden’s most exciting brands to work with.

This role is ideal for someone who is eager to develop their skills in programmatic buying as well as communicating channel results and the business impact to clients, and who understands the importance of their channel within the wider marketing strategy. Staying on top of industry trends and best practices, you will become the person for insights that could influence our clients’ strategies.

As a Specialist, you will have the support and guidance from our senior team members and work closely with Senior Specialists and Strategists to manage the daily operations of accounts, including budgeting, optimization, and reporting. Your role will involve directly managing small and midsized client accounts, while also providing support on higher-tier accounts with the guidance of more senior team members.

Key Responsibilities

• Handle the day-to-day management of programmatic delivery for small to mid-sized clients, including recommendations, budgeting, optimization, and reporting.
• Support senior team members with larger client accounts and seek continuous feedback on the quality of work delivered, aligning with our Ways of Working and best practices.
• Contribute to the operational success and growth of your accounts, ensuring client profitability and awareness of profit/loss.
• Gain a deep understanding of client business objectives and their industry landscape to contribute to their achievement.
• Innovate and develop recommendations to improve efficiency or add value for the client, identifying opportunities beyond the current scope.

Skills and Experience

• 1+ years’ experience in programmatic buying, ad ops or media agency.
• A data-driven and business-oriented approach.
• Strong communication skills and the ability to build relationships.
• Willingness to learn and receive feedback from senior team members.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37.5-hour workweek, half-days and “klämdagar