Programmatic Specialist

UNAVAILABLE; Stockholms kommun; Hybrid; SEK 400,000 - 550,000; Full time

Benefits offered by this job

Generous benefit package

Global AI learning platform with over 30,000 classes

Flexible ways of working

Opportunities to work remotely anywhere in the world

Job summary

Publicis Groupe is looking for a motivated Programmatic Specialist in Sweden to join our talented programmatic team. In this role, you will be responsible for the strategy, execution, and optimization of programmatic campaigns across various media channels.

The ideal candidate has 1-3 years of experience in programmatic buying, is tech-savvy, and combines curiosity with strong analytical skills. You'll gain exposure to AI-driven tools and work in a dynamic environment that values creativity and collaboration.

Qualifications

• 1-3 years of hands-on work experience in programmatic buying or digital media optimization.
• Practical knowledge of major DSPs like DV360 or Amazon DSP.
• Familiarity with AI-driven media tools and predictive modeling.
• Excellent data literacy and analytical skills, especially in Excel.
• Meticulous attention to detail for campaign setup and reporting.
• Verbal and written proficiency in English and Swedish.

Responsibilities

• Develop and implement programmatic tactical plans that meet client objectives.
• Execute day-to-day tactics including advanced campaign setup and optimization.
• Conduct detailed analysis of campaign data and generate actionable insights.
• Work closely with media specialists to ensure integrated campaign execution.
• Participate actively in client meetings providing channel-specific insights.

Skills

Tech-savvy innovator

Data analysis

Analytical skills

Collaboration

Attention to detail

Education

Bachelor’s degree in Business, Marketing, or relevant field

Tools

DV360

Amazon DSP

Microsoft Office Suite

Job description

Job Description

Areyoudata-driven, tech-savvy, and ready to take the next step in your digital media career?

At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a driven and curiousProgrammatic Specialistwho wants to be a key player inourtalented programmatic team.

In this role, you will have ownership of thestrategy, tactics, hands‑on setup, optimization, and analysis of programmatic campaigns acrosschannelslikeVideo, Audio,Display,OOHand othermedia channels. You will ensure effective and efficient execution, contributing directly to the success ofourclientscampaigns,striving toshowcasethe benefits of programmatic and Connected Media frameworks.

Responsibilities

Key Responsibilities

Strategy & Tactical Planning

• Channel Strategy: Develop and implement programmatic tactical plans and audience strategies that meet client objectives and align seamlessly with cross‑channel plans.

• AI & Automation Drive: Embrace and test AI and automation tools to optimize bidding, audience segmentation, and creative personalization.

Campaign Management & Platform Execution

• End‑to‑End Execution: Execute day‑to‑day tactics, including advanced campaign setup, targeting, pacing, and budgeting across DSPs (DV360, Amazon, etc.).

• Operational Excellence: Ensure accurate, timely setup and data utilization (first-, second-, and third‑party data) within privacy‑first frameworks, adhering strictly to industry best practices.

• Continuous Optimization: Continuously monitor, troubleshoot, and optimize live campaigns to improve performance and achieve client KPIs.

Insights & Cross‑Functional Collaboration

• Data Analysis: Conduct detailed analysis of campaign data, generate actionable insights, and prepare performance reports for internal reviews and client presentations.

• Cross‑Functional Teamwork: Work closely with other media specialists (e.g., Video, Audio, OOH) and Client Managers to ensure cohesive and integrated campaign execution.

• Client Advisory: Actively participate in client meetings to provide channel‑specific programmatic insights, translating technical metrics into clear business outcomes.

Qualifications

Profile & Mindset

You are genuinely curious about digital media and passionate about exploring identity solutions, tech platforms, and data‑driven approaches. You combine this curiosity with a strong analytical mindset, enabling you to turn platform data into sharp performance improvements.

• The Tech‑Savvy Innovator: You thrive in a rapidly changing environment. You aren’t afraid to experiment with AI‑driven media tools, automation algorithms, and machine learning to find a competitive edge.

• The Collaborator: You enjoy working close to your peers. You naturally share knowledge, love troubleshooting complex tech setups, and collaborate across teams to elevate our collective output.

• The Tactician: You enjoy working both conceptually with tactical plans and hands‑on with platform execution, balancing big‑picture vision with meticulous, flawless operational execution.

What You Bring:

• Experience: 1–3 years of hands‑on work experience in programmatic buying, digital media optimization, or ad tech.

• Platform Expertise: Practical knowledge of major DSPs (DV360, Amazon DSP, or similar automated buying platforms).

• Tech & AI Savvy: Familiarity with or a strong interest in learning AI‑driven media tools, predictive modeling, and next‑generation programmatic solutions.

• Analytical Power: Excellent data literacy with strong analytical skills and the ability to turn numbers into compelling narratives (well‑versed in the Microsoft Office Suite, especially Excel).

• Execution Skills: Meticulous attention to detail to ensure 100% accuracy in campaign set‑up and reporting, with the ability to manage multiple tasks and projects simultaneously within deadlines.

• Education: Bachelor’s degree in Business, Marketing, or other relevant post‑secondary education.

• Language: Verbal and written proficiency in English and Swedish.

Additional Information

Career Opportunities

Local and Global opportunities through the Power Of One.

Personal and Professional Learning

Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working

We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World

For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health

The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well‑being of our employees.

Benefits

Generous benefit package.