Product Marketing Manager

Extenda Retail; Stockholms kommun; Hybrid; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Stockholm office

Team events

Job summary

Extenda Retail is seeking a Product Marketing Manager to shape how retailers understand and choose our Hii Retail platform. You will join a global marketing team, report to the Head of Marketing, and collaborate with Product, Sales and Client Success to bring our solutions to market from our Stockholm head office.

You’ll own positioning, plan go-to-market launches, create sales enablement materials, write compelling campaign copy, and develop customer stories.

Qualifications

• 5+ years in product marketing, ideally in a SaaS company.
• Proven ability to bring products to market with clear, compelling messaging.
• A talent for turning complex products into easy-to-understand value propositions.
• Excellent writing skills in Swedish and English.

Responsibilities

• Own positioning, messaging and value propositions for Extenda Retail products; tell a single story across marketing and sales.
• Plan and run go-to-market and product launches with Product, Sales and Client Success.
• Create sales enablement material such as pitch decks, battle cards and product sheets; train sales on new offers.
• Write campaign copy for webpages, emails, ads and longer content; support sales materials.
• Build customer stories and references with Client Success; translate results into proof points.
• Develop thought leadership on retail for events, media and digital channels.
• Share market insights and win/loss learnings with Product and Sales; leverage AI to enhance marketing.

Skills

Product marketing

SaaS experience

Go-to-market

Messaging

Storytelling

Stakeholder management

Copywriting

Swedish fluency

English fluency

Job description

At Extenda Retail we innovate the retail experience of tomorrow. Our solutions, including Hii Retail, our cloud-native unified commerce platform, connect checkout, pricing, promotions and online in one place, so retailers can keep evolving their stores and give their customers a better experience. We are driven by our mission to simplify shopping and our commitment to ensuring that current and future customers thrive in the highly competitive and rapidly changing retail industry.

As Product Marketing Manager you’ll shape how retailers understand and choose our solutions. You’ll be part of the marketing team, report to the Head of Marketing, and work closely with Product, Sales and Client Success to bring our products to market and make them a commercial success. The role is based at our head office in Stockholm.

What you’ll do

• Own positioning, messaging and value propositions for our products, and make sure we tell one clear story across marketing and sales
• Plan and run go-to-market and product launches together with Product, Sales and Client Success
• Create sales enablement material such as pitch decks, battle cards and product sheets, and train the sales team on new offers
• Write the copy behind our campaigns, from web pages, emails and ads to longer content, as well as written material for sales
• Build customer stories and references together with Client Success, and turn customer results into strong proof points
• Develop thought leadership on the future of retail for events, media and digital channels
• Follow the market and competitors, gather customer insights and win/loss learnings, and share them with Product and Sales
• Use AI to work smarter across product marketing, from market intelligence to content

What we’re looking for

• 5+ years of work experience, including at least 2 years in product marketing, ideally in a SaaS company
• A proven ability to bring products to market and support sales with the right messages and material
• A talent for turning complex products into clear, compelling messages
• A strong understanding of software products, and the curiosity to learn how ours work and create value for retailers
• Confidence working with senior stakeholders, internally and with customers
• A structured, commercial way of working, and the drive to take ownership
• Fluent in Swedish and English, with excellent writing skills in both

Nice to have

• Experience as a copywriter or content writer
• Experience from retail, retail technology, POS or e-commerce
• Experience from an international B2B company

Who you are

You’re curious about how retail is changing and enjoy connecting product capabilities to business value. You like working with many teams, you’re comfortable both thinking strategically and getting things done, and you love to write.

What we offer

• A role with real impact on how Extenda Retail and Hii Retail are seen in the market
• A dedicated marketing team in an international company
• A hybrid setup based at our head office in Stockholm
• A vibrant office culture with themed events and activities like board game night, like running races, yoga in the office and group sessions at the gym
• A welcoming, inclusive culture built on our values of trust, care and innovation