Experience Marketing Specialist (Fabric)

Electrolux Group; Stockholms kommun; Hybrid; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Product discounts

Family benefits

Insurance coverage

Career development

International teams

Inclusive culture

Job summary

Electrolux Group is seeking an Experience Marketing Specialist for our EMEA Experience Marketing team in Stockholm. You will turn consumer insights into compelling experiences, messaging, and assets for Dish or Fabric Care, coordinating across functions to bring propositions to life.

You will contribute to launches, develop toolkits, and ensure consistency of storytelling across markets, collaborating with teams and managing multiple projects across time zones.

Qualifications

• A university degree in Marketing or a related field, or equivalent relevant experience.
• Around 5+ years of professional experience in marketing, product, or business development within a consumer-focused company.
• Experience coordinating projects, managing stakeholders, and working cross-functionally to deliver marketing initiatives.
• Strong analytical skills and the ability to translate consumer, competitor, and market insights into actionable recommendations.
• Excellent communication and collaboration skills, with the flexibility to manage multiple projects and work across time zones when needed.
• Fluent in English, both written and spoken.

Responsibilities

• Translate consumer insights into action by supporting consumer research, competitor benchmarking, market assessments, and other analyses that inform experience and messaging development.
• Support commercial launches by coordinating selected projects and ensuring launch plans and marketing materials are delivered on time and to a high standard.
• Brief and review marketing assets in collaboration with Content and Marketing Operations teams, helping develop effective toolkits that drive consumer engagement, conversion, and purchase intent.
• Collaborate with local market teams to address market-specific needs, support effective content implementation, and ensure consistency across EMEA.
• Coordinate project activities and timelines across functions and geographies, helping stakeholders stay aligned on priorities, deliverables, and deadlines.
• Contribute to activations and events by supporting partnerships, PR events, product sampling, sales meetings, and other initiatives that bring our brand storytelling and experiences to life.
• Share best practices and identify opportunities to create synergies, scale successful initiatives, and continuously improve our marketing execution across markets.

Skills

Marketing experience

Cross-functional teamwork

Stakeholder management

Analytical skills

English fluency

Time-zone coordination

Education

Bachelor's degree in Marketing or related

Job description

Create experiences. Inspire change. Shape a better world.

At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living.

Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

The role

As an Experience Marketing Specialist within our EMEA Experience Marketing team, you will help turn consumer insights into compelling experiences, meaningful messaging, and impactful marketing assets for our Care category, covering Dish or Fabric Care. Working at the intersection of consumer understanding, marketing, content, and commercial execution, you will help ensure our products and services address real consumer needs and inspire purchase decisions.

You will contribute to the development and launch of new experiences across EMEA, collaborating with teams across functions and markets to bring our propositions to life. From exploring consumer needs and market opportunities to coordinating launch materials and activations, you will help deliver consistent, engaging storytelling that connects with consumers and makes a positive impact on everyday living. If you are curious, collaborative, and energized by turning ideas into action, this is your opportunity to make a difference.

What you will do

• Translate consumer insights into action by supporting consumer research, competitor benchmarking, market assessments, and other analyses that inform experience and messaging development.
• Support commercial launches by coordinating selected projects and ensuring launch plans and marketing materials are delivered on time and to a high standard.
• Brief and review marketing assets in collaboration with Content and Marketing Operations teams, helping develop effective toolkits that drive consumer engagement, conversion, and purchase intent.
• Collaborate with local market teams to address market-specific needs, support effective content implementation, and ensure consistency across EMEA.
• Coordinate project activities and timelines across functions and geographies, helping stakeholders stay aligned on priorities, deliverables, and deadlines.
• Contribute to activations and events by supporting partnerships, PR events, product sampling, sales meetings, and other initiatives that bring our brand storytelling and experiences to life.
• Share best practices and identify opportunities to create synergies, scale successful initiatives, and continuously improve our marketing execution across markets.

Who you are

• A university degree in Marketing or a related field, or equivalent relevant experience.
• Around 5+ years of professional experience in marketing, product, or business development within a consumer-focused company, with examples of successful delivery.
• Experience coordinating projects, managing stakeholders, and working cross-functionally to deliver marketing initiatives.
• Strong analytical skills and the ability to translate consumer, competitor, and market insights into actionable recommendations.
• Excellent communication and collaboration skills, with the flexibility to manage multiple projects and work across time zones when needed.
• Fluent in English, both written and spoken.

Where you will be

You will be based in Stockholm at our modern global headquarters, where more than 1,200 colleagues work together. We embrace a hybrid setup that offers up to 20% flexibility to work remote, while encouraging regular office presence to foster creativity, collaboration, and connection. This is a full-time, fixed-term position for one year, covering maternity leave.

Benefits include

• Discounts on our award-winning Electrolux products and services.
• Family-friendly benefits and support for work-life balance.
• Insurance and other locally applicable employee benefits.
• Extensive learning opportunities and support for your professional development.
• Opportunities to collaborate with international teams and build a career across functions and markets.
• A collaborative and inclusive environment where diverse perspectives and new ideas are valued.