Product Marketing Lead: GTM Strategy & Launch Excellence

Pacera; Stockholms kommun; Híbrido; GBP 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private equity backing

Competitive compensation package

Hybrid/Remote options

Wellness allowances

Descripción de la vacante

Pacera, a financial operations software company, is seeking a seasoned Product Marketing Lead. You will own the product marketing strategy, shaping how releases are positioned and launched to customers, partners, and GTM teams.

The role begins as an individual contributor with clear growth into leadership as the function scales with revenue growth. You will build tiered launch frameworks, craft compelling messaging, and enable sales with assets to drive adoption, cross-sell and upsell across the

Formación

• 5+ years in a product marketing function, ideally in B2B SaaS.
• Proven track record building product marketing strategy and launches.
• Expertise in positioning and messaging for technical and business audiences.
• Impact on new logos, cross-sell and recurring revenue.
• Strong cross-functional partnership with product, marketing, sales enablement and CS.
• Excellent storytelling and communication with influence without authority.
• Data-driven approach to measuring and optimizing performance.

Responsabilidades

• Own and evolve the product marketing strategy aligned to growth and roadmap.
• Understand market, buyers, users, competitors and the problems solved.
• Define core positioning, value proposition and narrative for the portfolio.
• Establish frameworks and ways of working the org can rely on.
• Define tiered launch framework and orchestrate end-to-end launches.
• Lead launches with cross-functional teams, timelines and deliverables.
• Develop messaging for internal and external audiences including press.
• Equip sales with enablement assets, playbooks and ROI tools.
• Create customer‑facing content and run competitive analysis.

Conocimientos

Product marketing

B2B SaaS

Launch management

Messaging & positioning

Cross-functional leadership

Descripción del empleo

Pacera, a financial operations software company, is seeking a seasoned Product Marketing Lead. You will own the product marketing strategy, shaping how releases are positioned and launched to customers, partners, and GTM teams.

The role begins as an individual contributor with clear growth into leadership as the function scales with revenue growth. You will build tiered launch frameworks, craft compelling messaging, and enable sales with assets to drive adoption, cross-sell and upsell across the