Performance Marketing Specialist

BookBeat AB; Stockholms kommun; Hybrid; SEK 450,000 - 600,000; Full time

Benefits offered by this job

30 days of vacation each year

Occupational pension

Health services

Yearly wellness allowance

Job summary

BookBeat AB in Stockholm is seeking a Performance Marketing Specialist to develop and optimize marketing campaigns across digital channels like Google Ads and TikTok. The role involves a hands-on approach to analytics and performance optimization.

If you have at least 3 years of experience in performance marketing and are skilled in digital tools like Google Analytics, this is a great opportunity to join a curious and data-driven team.

Qualifications

• Minimum 3 years of experience working within digital/performance marketing.
• Hands-on experience with Meta, Google Ads, TikTok, and Programmatic.

Responsibilities

• Shaping and executing digital marketing campaigns.
• Planning and optimizing campaigns across various digital channels.
• Driving performance through audience strategy and budget management.

Skills

Digital marketing

Performance marketing

Analytical skills

Google Ads

Meta platforms

TikTok

Education

Relevant education in digital marketing and/or business administration

Tools

Google Analytics

Excel

Job description

The marketing team at BookBeat is a team of curious minds and data-driven doers who love testing, learning and building together. As our Performance Marketing Specialist, you will work across multiple digital channels to shape strategy, build full-funnel campaigns and optimize performance towards our business targets and goals.

You will turn insights into action and ideas into results, with plenty of room to experiment and make a real impact.

Responsibilities

• Shaping and executing both short- and long-term strategies for full-funnel, digital marketing campaigns
• Planning, building and optimizing campaigns across digital channels such as Google Ads, Paid Social, YouTube, TikTok and more
• Driving performance through structured testing, audience strategy, budget management and continuous optimization
• Collaborating closely with creative and analytics teams to align strategy, content and performance insights
• Analyzing campaign performance and optimizing towards targets using data and insights

Qualifications

• Minimum 3 years of experience working within digital/performance marketing
• Relevant education in digital marketing and/or business administration
• Hands‑on experience working with platforms like Meta, Google Ads, TikTok, Programmatic, etc.; a big plus if you have worked with Smartly before
• A strong analytical mindset and confidence using tools like Google Analytics and Excel

Benefits

• 30 days of vacation each year
• ITP1 occupational pension
• Occupational group life insurance, work injury insurance & business travel insurance
• Yearly wellness allowance
• Weekly wellness hour
• Working equipment (computer and phone) as well as phone subscription
• BookBeat subscription
• Occupational health services to ensure your well‑being
• Parental leave benefits to support your growing family
• Collective agreement

Location: Stockholm