Global Go-to-Market Manager

SEINT - Thule AB; Malmö kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

SEINT - Thule AB in Malmö, Sweden, is looking for a Global Go‑to‑Market Manager to lead and develop their global go‑to‑market process. This role involves collaborating across Product Management, Marketing, and Sales to ensure successful launches of products and campaigns.

Ideal candidates will have solid project management experience, especially in a marketing environment, with skills in stakeholder coordination and market insights. Fluency in English is required for this highly collaborative role.

Qualifications

• Solid experience in project management within a marketing environment.
• Proven track record of leading complex go‑to‑market initiatives.
• Experience from Direct‑to‑Consumer and B2C environments.

Responsibilities

• Own and develop the global go‑to‑market process for product launches.
• Serve as a project management lead for global marketing initiatives.
• Facilitate decision‑making and keep teams aligned and informed.

Skills

Project management

Marketing processes

Stakeholder coordination

Market insights

Job description

Are you passionate about building strong brands, creating exceptional consumer experiences, and bringing products and stories to market on a global scale? At Thule, we're looking for a Global Go‑to‑Market Manager to lead and continuously develop our global go‑to‑market process, ensuring that products, campaigns, and commercial initiatives are launched successfully across regions and channels.

This is a highly collaborative role where you'll work at the intersection of Product Management, Marketing, Sales, Digital, and regional teams. You'll play a key role in creating alignment, driving execution, and ensuring that our go‑to‑market initiatives deliver both brand impact and commercial results.

What you'll do at Thule

As Global Go‑to‑Market Manager, you will own and continuously develop the global go‑to‑market process, ensuring that product launches, campaigns, and strategic business initiatives are planned, coordinated, and executed successfully across markets and channels.

In this role, you will serve as a project management lead for global marketing initiatives, creating the structure, governance, and ways of working that enable cross‑functional teams to deliver effectively. You will bring together plans, people, timelines, and deliverables, ensuring alignment across product management, marketing, sales, digital, creative, and external partners.

A key part of the role is driving launch readiness through clear project planning, stakeholder coordination, documentation, progress tracking, and follow‑up. You will facilitate decision‑making, manage dependencies, identify risks, and ensure that teams remain aligned, informed, and accountable throughout the process.

You will also contribute market and consumer perspectives to planning and prioritization, using insights, trends, and performance data to strengthen go‑to‑market strategies and improve launch effectiveness. By continuously refining processes, frameworks, and tools, you will help improve how marketing initiatives are planned and executed across the organization.

Success in this role comes from creating clarity in complex environments, fostering collaboration across functions, and ensuring that marketing initiatives are delivered with consistency, quality, and commercial impact.

What you bring

To succeed in this role, you bring solid experience in project management within a marketing environment, with a proven track record of leading complex go‑to‑market initiatives, product launches, or integrated marketing programs involving multiple stakeholders, functions, and markets.

You have a strong understanding of marketing processes and ways of working and are skilled at creating structure, managing timelines, coordinating stakeholders, and driving projects from planning through execution. You are comfortable balancing strategic objectives with operational delivery and know how to keep people, plans, and priorities aligned in a fast‑paced international environment.

You bring experience working with market insights, consumer trends, and performance data, using these inputs to support decision‑making and strengthen go‑to‑market effectiveness. Experience from Direct‑to‑Consumer and B2C environments is valuable, as is a background from a premium consumer brand.

You are recognized for your ability to navigate complexity, build alignment across teams, and maintain momentum across multiple initiatives simultaneously. Strong organizational skills, attention to detail, and a disciplined approach to documentation, follow‑up, and stakeholder management are essential for success in this role.

As a person, you are collaborative, proactive, and highly organized. You enjoy bringing people together around a common plan, creating clarity where there is ambiguity, and ensuring that great ideas are translated into successful execution. Fluency in English is required.