Digital Analyst

Vekst AB; Göteborgs kommun; On-site; SEK 390,600 - 502,200; Full time

Benefits offered by this job

Wellness allowance

Professional development budget

Extra vacation

Pension plan

Health insurance

Employee bicycle program

Job summary

Vekst AB in Gothenburg is looking for a Digital Analyst to transform marketing data into strategic insights. The role involves defining analytics strategies, supporting clients with digital presence, and creating reports using tools like Google Looker Studio. Candidates need experience in digital analytics, proficiency in Google Analytics and Tag Manager, and strong data visualization skills. The company offers a variety of benefits, including wellness allowances, extra vacation, and professional development budgets.

Qualifications

• Experience in digital analytics and data analysis within digital marketing.
• Proven experience in defining KPIs and setting reporting structures.
• Hands-on experience creating dashboards in Looker Studio or similar tools.

Responsibilities

• Define and implement analytics and measurement strategies.
• Guide clients on infrastructure and methodologies for digital presence.
• Create reports and analyze attribution across channels.

Skills

Digital analytics

Data analysis

Google Analytics

Google Tag Manager

Dashboard creation

Excel

Tools

Google Looker Studio

Adobe Analytics

Piwik Pro

Supermetrics

Funnel.io

Job description

Department: Strategy & Data | Location: Gothenburg | Employment type: Full-time

We are expanding our Data & Analytics team with a Digital Analyst.

Vekst is a digital agency that develops digital strategies, creates operational action plans, and executes measurable, high-impact campaigns. We specialize in driving performance for large, global B2B companies. The combination of our strategic depth and tactical expertise allows us to deliver solutions that make a difference for our clients.

The role

As a Digital Analyst at Vekst, you will play a key role in transforming marketing data into strategic insights. You will be supporting the full data lifecycle, from defining measurement plans and setting up tracking in Google Tag Manager to building reports and visualizing performance in Looker Studio.

Key responsibilities

• Define and implement analytics and measurement strategies.
• Support and guide clients regarding infrastructure, KPIs, and methodologies for digital presence analysis.
• Collect and manage data from multiple client sources to establish frameworks for analysis and visualization, such as through dashboards.
• Create reports and analyze attribution across channels and platforms to drive positive growth in clients' digital presence and investments.
• Work with tracking and data collection implementations.
• Coach our team of 15+ performance marketing specialists on analytics topics.

About you

To succeed in this role, you thrive at the intersection of marketing strategy and digital infrastructure. You have a consultative mindset and a natural ability to turn complex data into a clear story that helps both clients and teammates make better decisions.

Requirements

• Experience in digital analytics, with a solid background in data analysis and reporting within the digital marketing space.
• Proven experience in defining KPIs, setting goals, and establishing reporting structures.
• Hands‑on experience creating dashboards and reporting structures in Google Looker Studio or similar visualization tools.
• Proficiency in web analytics and tracking tools, primarily Google Analytics and Google Tag Manager. Experience with Adobe Analytics, Adobe Customer Journey Analytics, or Piwik Pro is a major plus.
• Experience connecting multiple marketing data sources (such as social media and search ads) using tools like Supermetrics or Funnel.io to automate data collection.
• Advanced proficiency in Excel and/or Google Sheets.

Some of our benefits

Wellness allowance

5,000 SEK/calendar year. We believe that if you feel good, you do a good job. So make sure to take full advantage of your wellness budget!

Professional development

15,000 SEK/calendar year per employee to spend on external courses, plus time for professional development during work hours.

Additional vacation

You have an extra week of vacation and three whole days off before some of the public holidays in Sweden.

Parental pay

Information available on request.

Pension

Vekst offers a favorable pension plan. You receive counseling once a year, and you also have the option to salary sacrifice.

Insurances

Health, life, and security insurance. We will share more details about this when you start your employment.

Employee bicycle

Purchase a bike through salary sacrifice – good for your health and good for the environment! We have several partners for bicycles, so you can find your favorite, whether it’s made of carbon fiber or has a battery.

Other perks

You can choose between an iPhone and an Android phone. We always have a well-stocked snack fridge and snack cabinet, and you have access to both a masseur and an osteopath. We do a lot of activities together, such as lunches, after-work events, and other fun things!