Performance Marketing Manager Nespresso Nordic

Nestlé S.A.; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Nestlé S.A.'s Nespresso Nordics is seeking a Performance Marketing Manager based in Stockholm to drive digital acquisition across the Nordic markets. You will own the cross-channel strategy, partner with agencies, and turn insights into action to grow visibility, traffic, and customer acquisition in our digital ecosystem.

You will lead campaigns across SEM, Paid Social, Affiliate Marketing, and SEO, build dashboards with GA4/Data Studio/SA360, and ensure plans are aligned with business outcomes.

Qualifications

• 5+ years in Performance Marketing or Digital Acquisition.
• Hands-on with SEM; Paid Social, Digital Media, and Affiliate Marketing.
• Strong analytical skills with dashboards and performance analysis.
• Experience with GA4, SA360, Data Studio, Campaign Manager, and major ad platforms.
• Experience working with media agencies and external partners.
• English fluency; Scandinavian language is a plus.

Responsibilities

• Own Nordic acquisition plan across digital channels.
• Lead and optimize Paid Search, Paid Social, SEO, and Affiliate campaigns.
• Partner with agencies; ensure strategies linked to business outcomes.
• Develop dashboards and KPI frameworks to connect metrics to results.
• Budget planning, phasing, and investment optimization.

Skills

Performance marketing

Data-driven

Stakeholder management

Analytics

Tools

GA4

Data Studio

SA360

Campaign Manager

Job description

Are you passionate about driving growth through data, digital media, and customer acquisition? Do you thrive in a fast-paced environment where performance marketing, eCommerce, analytics, and business impact go hand in hand?

We are now looking for a Performance Marketing Manager to join Nespresso Nordics and take ownership of our digital acquisition agenda across the Nordic markets.

At Nespresso, coffee is at the center of everything we do, but people are at the heart of our success. We believe coffee can be a force for good, creating positive impact for our customers, our communities, and our planet.

As part of our Nordic team, you will work in a collaborative and entrepreneurial environment where innovation, sustainability, and continuous improvement drive our business forward. You will be based in Stockholm.

Your Role

As Performance Marketing Manager, you will be part of the Digital Marketing Team under Nordic Brand & Communications and work closely with E-Commerce, Commercial, Trade, Finance, B2B and stakeholders across the Nordic markets and Nespresso HQ.

Your mission is to drive profitable growth by increasing visibility, demand, traffic, and customer acquisition across Nespresso's digital ecosystem.

You will own the relationship with our performance agencies and ensure that campaigns are strategically planned, executed, optimized, and clearly linked to business outcomes. While agency partners handle much of the operational execution, you should have sufficient hands-on experience to challenge recommendations and identify opportunities across platforms and channels.

You are responsible for performance reporting and a key part of the role is helping the organization understand not only what happened, but why it happened and what should happen next.

Key Responsibilities

Performance Plan & Growth

• Improve and execute the Nordic acquisition plan across key digital performance channels.
• Drive quality traffic, customer acquisition, retention and sales growth.
• Translate business objectives into actionable channel strategies and investment priorities.
• Identify growth opportunities through market trends, customer behaviour and competitive analysis.

Search & Performance Marketing

• Lead and challenge strategies across Paid Search, SEO, Affiliate Marketing, always-on Paid Social, and emerging performance channels.
• Drive continuous optimization across campaigns, audiences, and customer journeys.
• Support One Search thinking by connecting paid and organic opportunities into one performance view.
• Lead our performance agencies day-to-day. Build strong partnerships while maintaining accountability and performance expectations.
• Ensure campaigns are planned, launched, optimized, budgeted, phased, and reported to the highest standards.
• Challenge recommendations constructively and ensure a strong focus on execution quality, commercial impact, and innovation.

Analytics, Reporting & Insights

• Own reporting and performance analysis end-to-end.
• Develop dashboards and reporting frameworks using GA4, Data Studio, SA360, and other relevant tools.
• Combine media, commercial, and customer data to uncover business-driving insights.
• Translate complex findings into clear recommendations for both specialist and senior stakeholders.
• Establish KPI frameworks that connect channel performance to business outcomes.

Budget & Investment Management

• Budget planning, phasing, tracking, and performance follow-up.
• Recommend reallocations and optimization opportunities based on performance results.
• Contribute to forecasting, scenario planning, and growth modelling.

We Are Looking For

• You are commercially minded, data-driven, and passionate about turning insights into action. You enjoy collaborating with multiple stakeholders and are comfortable challenging agencies and partners to achieve the best possible results.

In addition, you:

• Have 5+ years of experience working within Performance Marketing or Digital Acquisition.
• Have hands-on experience managing channels such as Search (SEM). A plus if you’ve worked hands on with Paid Social, Digital Media and Affiliate Marketing.
• Have strong analytical capabilities and experience building dashboards, conducting performance analysis, and translating data into clear business recommendations
• Have experience with platforms such as GA4, SA360, Data Studio, Campaign Manager, and major advertising platforms.
• Have experience working with media agencies and external partners.
• Communicate confidently in English. Knowledge of a Scandinavian language is an advantage but not required.

Why Join Nespresso?

At Nespresso, you'll have the opportunity to work with one of the world's strongest premium brands while influencing digital growth across the Nordic markets. You'll be part of a highly collaborative team where your expertise, ideas, and ambition will help shape the future of our digital consumer experience.