Programmatic Specialist

Publicis Groupe Sweden; Stockholms kommun; Hybrid; SEK 441,354 - 662,032; Full time

Benefits offered by this job

Career opportunities through the Power Of One

Global AI learning platform

Flexible ways of working

Work Your World program

Mental health initiatives

Generous benefit package

Job summary

Publicis Groupe Sweden is looking for a Programmatic Specialist to join their dynamic team. In this role, you will manage programmatic campaigns across various channels including Video, Audio, and Display, ensuring optimal performance and client satisfaction.

Ideal candidates will have 1-3 years of experience in programmatic buying, be data-driven, and possess strong analytical skills. The position offers flexible working arrangements and a commitment to employee well-being with various benefits.

Qualifications

• 1–3 years of hands-on experience in programmatic buying or ad-tech.
• Excellent data literacy with a strong analytical mindset.
• Verbal and written proficiency in English and Swedish.

Responsibilities

• Develop and implement programmatic tactical plans meeting client objectives.
• Monitor, troubleshoot and optimize live campaigns for improved performance.
• Conduct detailed analysis of campaign data and prepare performance reports.

Skills

Programmatic buying

Digital media optimization

Analytical skills

Data literacy

Microsoft Office Suite (Excel)

Familiarity with AI-driven media tools

Education

Bachelor’s degree in Business, Marketing or related field

Tools

DV360

Amazon DSP

Job description

Programmatic Specialist

Overview

Are you data‑driven, tech‑savvy, and ready to take the next step in your digital media career? At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a driven and curious Programmatic Specialist who wants to be a key player in our talented programmatic team. In this role, you will own the strategy, tactics, hands‑on setup, optimization and analysis of programmatic campaigns across channels such as Video, Audio, Display, OOH and other media channels.

Responsibilities

• Develop and implement programmatic tactical plans and audience strategies that meet client objectives and align seamlessly with cross‑channel plans.
• Embrace and test AI and automation tools to optimize bidding, audience segmentation and creative personalization.
• Execute day‑to‑day tactics, including advanced campaign setup, targeting, pacing and budgeting across DSPs (DV360, Amazon, etc.).
• Ensure accurate, timely setup and data utilization (first, second and third‑party data) within privacy‑first frameworks, adhering to industry best practices.
• Continuously monitor, troubleshoot and optimise live campaigns to improve performance and achieve client KPIs.
• Conduct detailed analysis of campaign data, generate actionable insights and prepare performance reports for internal reviews and client presentations.
• Work closely with other media specialists (e.g., Video, Audio, OOH) and Client Managers to ensure cohesive and integrated campaign execution.
• Actively participate in client meetings to provide channel‑specific programmatic insights, translating technical metrics into clear business outcomes.

Qualifications

• 1–3 years of hands‑on experience in programmatic buying, digital media optimisation or ad‑tech.
• Practical knowledge of major DSPs (DV360, Amazon DSP or similar automated buying platforms).
• Familiarity with or a strong interest in learning AI‑driven media tools, predictive modelling and next‑generation programmatic solutions.
• Excellent data literacy with strong analytical skills and the ability to turn numbers into compelling narratives (well‑versed in Microsoft Office Suite, especially Excel).
• Meticulous attention to detail to ensure 100% accuracy in campaign set‑up and reporting, with the ability to manage multiple tasks and projects simultaneously within deadlines.
• Bachelor’s degree in Business, Marketing or another relevant post‑secondary education.
• Verbal and written proficiency in English and Swedish.
• Tech‑savvy, curious, collaborative and tactical mindset: thrive in a rapidly changing environment, experiment with AI‑driven media tools, enjoy working both conceptually with tactical plans and hands‑on with platform execution, and share knowledge across teams.

Benefits

• Career opportunities through the Power Of One – local and global.
• Global AI learning platform with over 30 000 classes and connections with colleagues worldwide.
• Flexible ways of working – we want to be an employer where work life balance is cherished; we love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
• Work Your World – for six weeks a year the world is yours. Every employee can work anywhere on the planet where there’s a Publicis office. A new city, a favourite locale, or even a different country – Go. Grow. Explore.
• Mental health – the happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well‑being of our employees.
• Generous benefit package.