Merchant CRM Manager

Qliro; Stockholms kommun; On-site; SEK 600,000 - 800,000; Full time

Job summary

Qliro is expanding its Merchant Experience team in Sweden. You will bridge Product, Sales and Marketing, owning HubSpot-driven processes and campaigns to accelerate deals and onboarding.

You’ll design training and craft collateral to support the sales cycle while monitoring core metrics such as sign rate and churn. You’ll collaborate with stakeholders to implement cross-functional solutions, ensuring the commercial engine runs smoothly and effectively.

Qualifications

• 3–5+ years in cross-functional roles spanning product, sales and marketing.
• Hands-on HubSpot or similar CRM/marketing automation platform.
• Background in fintech, payments, SaaS or e-commerce.
• Ability to design interventions and run training for sales teams.
• Fluent in English; Swedish and/or Finnish a strong plus.

Responsibilities

• Focus on the commercial agenda and address bottlenecks in deals and onboarding.
• Own stakeholder alignment and drive cross-functional solutions from idea to execution.
• Own HubSpot as the commercial engine: build flows, sequences and campaigns.
• Design and run training for the Sales team to close knowledge gaps.
• Research the competitive landscape and turn insights into sales materials.
• Move sign rate, onboarding rate, product adoption rate and churn as key metrics.

Skills

HubSpot CRM

Cross-functional

Marketing automation

Technical background

Sales enablement

Adaptable

English fluency

SwedishFinnish plus

Tools

CRM platforms

Job description

What we do at Qliro

At Qliro we deliver safe and simple payments. We are a dedicated partner to our merchants who serve their customers every day. We believe that if our merchants grow, we grow. We are a company of dedicated, friendly and highly competent people who together have redefined what Qliro and payments can be. We're now scaling our business here in Sweden and across the Nordics.

What your team does

You’ll sit at the intersection of Product, Sales and Marketing, embedded in our Merchant Experience and Payment Platform domains and reporting to Head of Merchant Experience. You join sales standups, hear where deals stall or onboarding gets stuck, and decide what to do about it — sometimes that’s a HubSpot fix, sometimes a training session, sometimes a nudge to Product.

What you will get to do

• Focus on our commercial agenda and spot recurring bottlenecks —, stalled deals, and onboarding friction.
• Take ownership of challenges by going directly to the right stakeholders, bringing the right teams together and driving cross-functional solutions from idea to execution.
• Own HubSpot as our commercial engine: build and maintain flows, sequences and campaigns so the tool serves the sales process, not the other way around.
• Design and run training for the Sales team to close knowledge gaps.
• Research the competitive landscape and turn it into material Sales can pitch from and merchants can use to understand why Qliro is the right choice.
• Move sign rate, onboarding rate, product adoption rate and churn — these four are your scoreboard

What you’ll bring to the team

• Hands-on experience running HubSpot or a comparable CRM/marketing automation platform — building flows, managing pipelines, creating campaigns. This matters more to us than formal sales training
• 3–5+ years in a cross-functional role spanning product, sales and/or marketing, ideally in fintech, payments, SaaS or e-commerce
• A background either as a marketing automation specialist who's grown into a broader commercial remit, or as someone technically minded within consulting or engineering who's moved toward sales
• Enough technical grounding to hold your own in a product conversation and brief a PM on how a checkout API or payment integration works
• A track record enabling sales teams: training, collateral, competitive positioning
• Comfortable without a fixed playbook, you diagnose problems and design your own interventions rather than waiting for a request
• Fluent in English; Swedish and/or Finnish a strong plus

Qliro is an equal opportunity employer. All qualified applicants will be considered for employment without regard to gender, gender identity or expression, national origin, religion or other beliefs, disability, sexual orientation or age.