Media Buying Specialist

CAIA Cosmetics; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Job summary

CAIA Cosmetics, a Stockholm-based global beauty brand, is seeking a hands-on Paid Media Specialist to own day-to-day digital advertising across Meta, Google, TikTok and Snapchat. You will ensure campaigns are published, structured and maintained to a high standard, backed by data and focused on ROI.

Bring 2–3 years of performance media experience, deep platform expertise, and a knack for turning business goals into measurable KPIs.

Qualifications

• 2–3 years of experience in a performance/paid media role with proven results.
• Experience managing six to seven figure monthly ad spend across Meta, Google, TikTok and Snapchat.
• Strong analytical skills including attribution models and trend analysis.
• Technical proficiency with CAPI, Events Manager and data flow troubleshooting.

Responsibilities

• Optimise campaign and testing structures across Meta, Google, TikTok and Snapchat.
• Monitor performance, troubleshoot dips and distinguish platform issues from seasonal shifts.
• Maintain account hygiene including naming, taxonomy and structure across markets.
• Translate business goals into paid media KPIs and drive ROI.
• Feed insights to improve creatives, landing pages and offers based on data.
• Scale spend while maintaining performance across platforms and markets.

Skills

Paid media strategy

Meta & Google Ads

TikTok Ads

Data analysis

Tools

CAPI integrations

Events Manager

Job description

CAIA Cosmetics is a Stockholm-based global beauty brand, founded in 2018 by beauty industry veterans and experts in social media and content. We create high-performing, top-quality products at accessible price points, always crafted with intention and grounded in our Scandinavian heritage of effortlessness, warmth and clean design.

Driven by an entrepreneurial and creative spirit, CAIA blends quality and expertise with creativity and entertainment to make beauty feel inspiring, joyful and easy to use. Our world is aspirational yet attainable - rooted in access, community, inclusivity and our signature “effortless glow.”

ABOUT THE ROLE

You'll own and optimize our day-to-day digital advertising execution across Meta, Google, TikTok and Snapchat, including account hygiene, taxonomy and structure across all markets. You'll ensure that campaigns are published, structured and maintained to a high operational standard, backed by data and built to maximize ROI.

YOUR RESPONSIBILITIES INCLUDE:

• Optimizing campaign and testing structures, including incrementality testing (holdout groups, lift studies).
• Monitoring performance and troubleshooting dips, telling platform bugs apart from seasonal shifts or business-specific issues.
• Keeping ad accounts technically sound - CAPI setup, Events Manager, data flow checks.
• Turning business goals into paid media KPIs (e.g. contribution margin).
• Feeding insights back on creative, landing pages, and offers based on what the data shows.
• Scaling spend without losing sight of performance, and adjusting as platforms, seasons, and audiences shift.

You'll report with full transparency, stay on top of industry trends, and take real ownership - treating budgets like they’re your own. You'll also publish and maintain campaigns across all our markets, keeping account structures, naming, and taxonomy clean as we scale across Meta, Google, TikTok and Snapchat.

WHAT YOU WILL BRING:

• 2–3 years of experience in a similar performance/paid media role with proven success managing six to seven figure monthly ad spend across Meta, Google, TikTok and Snapchat and a track record of hitting targets.
• Deep platform expertise in campaign structures, bidding, exclusions and audience dynamics, with hands-on fluency in each ads manager and comfort navigating trade-offs like ABO vs. CBO, volume vs. value and attribution at a leadership level.
• Strong analytical skills: attribution models, incrementality testing, trend analysis and diagnosing performance dips.
• Technical proficiency with CAPI, Events Manager and data flow troubleshooting, paired with financial literacy and an understanding of contribution margin and how it shapes buying decisions.
• Clear, transparent communicator with no-BS reporting and a high ownership mentality.
• Meticulous and self-sufficient in-platform, comfortable maintaining account hygiene in naming, taxonomy and structure across large, multi-market setups without close oversight.

IT'S A PLUS IF YOU HAVE:

• A background in DTC brands, especially in beauty.
• Agency background.
• Experience launching and scaling new channels from scratch.
• Experience running ad accounts across multiple European markets and languages.

At CAIA, you'll be part of one of Scandinavia's most exciting and fast-growing beauty brands, working in a creative, collaborative and dynamic environment where ideas come to life, and where you'll have the opportunity to grow your skills while contributing to products loved by customers around the world.