Marketing Content Specialist

Hey Sid AB; Göteborgs kommun; Hybrid; SEK 450,000 - 600,000; Full time

Benefits offered by this job

Flexible working setup

High trust and autonomy

Job summary

Hey Sid AB in Göteborg is looking for a Marketing Content Specialist to create and manage content for B2B customers. This role demands hands-on execution and customer engagement, ensuring timely delivery of high-quality content.

Ideal candidates will have experience in marketing communications and enjoy direct customer interaction. Join a company that values creativity and results in a flexible work environment where your output truly matters.

Qualifications

• 2-5+ years of experience in content, copy, or marketing communications.
• Comfortable leading conversations with customers.
• Structured and reliable with a focus on delivery.

Responsibilities

• Write and edit high-quality content for various platforms.
• Run regular customer check-ins to align on goals.
• Plan and manage content calendars with customers.

Skills

Content Creation

Customer Engagement

Writing and Editing

Marketing Communications

Job description

About This Role

As a Marketing Content Specialist, you will be responsible for creating, managing, and delivering content for our customers. This is a highly operational, customer‑facing role where you work hands‑on with content every day and act as a trusted partner to our customers.

The Role

You will regularly meet with customers, run check‑ins, gather input, challenge ideas when needed, and translate business goals into concrete content output. This is not a purely strategic or managerial role; you are expected to execute.

Key Responsibilities

Content Production & Execution

Write and edit high‑quality content for our customers, including:

• LinkedIn posts
• Thought leadership content
• Blog articles

Adapt tone of voice and messaging to each customer's brand and audience. Turn rough ideas, interviews, or notes into clear, engaging content. Ensure content is delivered on time and meets agreed quality standards.

Customer‑Facing Work & Collaboration

Act as a primary content contact for assigned customers.

Run regular customer check‑ins (monthly or bi‑weekly) to:

• Align on goals, priorities, and feedback
• Present content ideas and drafts
• Gather input and insights from the customer
• Build strong, long‑term customer relationships through proactive communication
• Guide customers on what content will work best and explain why

Planning & Coordination

• Plan and manage content calendars together with customers
• Coordinate feedback cycles and revisions efficiently
• Collaborate internally with strategy, marketing, and customer teams
• Maintain documentation of content plans and customer preferences

What This Role Is (and Is Not)

This role is:

• Hands‑on and execution‑heavy
• Customer‑facing with regular meetings
• Focused on writing, editing, and delivering content
• About turning strategy into real output

This role is NOT:

• A purely strategic or advisory role
• A people management role
• A high‑level “ideas only” position

Who you are

• You have 2‑5+ years of experience working with content, copy, or marketing communications
• You enjoy writing as a core part of your job
• You are comfortable speaking directly with customers and leading conversations
• You are structured, reliable, and delivery‑focused
• You can balance multiple customers and deadlines without losing quality
• You can both take direction and challenge customers when needed

Bonus (Nice to Have)

• Experience working in an agency or customer‑facing role
• Strong LinkedIn and B2B content experience
• Understanding of B2B marketing, positioning, and brand storytelling
• Experience working with founders, executives, or subject‑matter experts

Why Join Hey Sid

• Work closely with ambitious B2B customers across industries
• Own your work end‑to‑end, from idea to published content
• Be part of a growing company where content is core to the offering
• Flexible working setup with high trust and autonomy
• A role where your output truly matters

About Sid

Founded in 2024, Hey Sid is a next‑generation, person‑targeted advertising platform that helps B2B companies reach decision‑makers with precision. We bring together audience identification, creativity, and campaign management into one streamlined flow, ensuring that every ad dollar reaches the right person. As a young and fast‑growing company, we’re building an ambitious team that values ownership, creativity, and results. Joining us means the opportunity to have a real impact on both the business and your career growth.