Content Specialist

Jobtailor; Stockholms kommun; On-site; SEK 420,000 - 620,000; Full time

Job summary

Jobtailor is seeking an experienced Content & Copywriter to craft digital content across websites, blogs, ads, and emails, ensuring alignment with brand voice and strategy.

You will apply SEO and AEO best practices, analyse performance against KPIs, and collaborate with marketing, design, and other stakeholders to deliver on-brand messaging across channels. English fluency required; additional languages a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5–10 years of copywriting experience, including 5+ years in SEO-driven content creation.
• Strong writing, editing, and proofreading skills with SEO/AEO expertise.
• Experience creating and managing content within HubSpot.
• Experience with Google Search Console, Semrush, and Ahrefs.
• Fluency in English; other languages are a plus; ability to report on KPIs.

Responsibilities

• Create and edit digital content across websites, blogs, ads, and email campaigns.
• Apply SEO and AEO best practices and refine content based on data.
• Collaborate with marketing, designers, and stakeholders to ensure on-brand messaging.
• Report content performance to the marketing manager using KPI metrics.
• Support Thought leadership material and co-own customer case studies for blogs and downloads.

Skills

Copywriting

SEO knowledge

Editing

Proofreading

Content strategy

Analytics

English fluency

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Google Search Console

Semrush

Ahrefs

Job description

Responsibilities

• Create and edit digital content across websites, blogs, ads, and email campaigns, aligned with our content strategy and brand voice
• Apply SEO and AEO best practices, monitor performance against KPIs, and continuously refine content based on data and industry trends such as Google algorithm updates
• Collaborate with the marketing team, designers, and other stakeholders to produce persuasive, on-brand copy and ensure consistent messaging across campaigns and channels
• Report on content performance to the marketing manager, tracking metrics such as website traffic, engagement, and conversions
• Support the Content & Comms Lead on thought leadership material and co‑own our customer case studies, turning customer insights into interview and storytelling formats for blog posts and case study downloads

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 5-10 years of copywriting experience, including 5+ years in SEO‑driven content creation
• Strong writing, editing, and proofreading skills with expertise in SEO and AEO
• Experience creating and managing content within HubSpot
• Experience working with Google Search Console, Semrush, and Ahrefs
• Comfortable building reporting around KPIs and impact metrics
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines
• Journalistic experience is a plus, but not required
• English fluency is required; additional languages are a plus

Core Competencies

Demonstrates expertise in SEO‑driven content creation and copywriting, with a strong ability to analyze performance metrics and refine strategies based on data insights. Proficient in managing content across various platforms while ensuring alignment with brand voice and marketing objectives.