Marketing Manager

Cetasol; Göteborgs kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Cetasol is hiring a Marketing Manager to own end-to-end marketing for the iHelm platform, driving demand generation, content, and events. You will manage SEO, analytics, and marketing automation, while crafting a strong brand voice in English and coordinating freelancers and an intern where needed.

You’ll work in a lean team, own the marketing plan, and collaborate with sales to build pipeline through innovative campaigns and performance dashboards.

Qualifications

• Experience running B2B marketing for technical products with long sales cycles.
• Ability to manage a funnel and dashboards alongside strong headlines.
• Proficiency with HubSpot (or similar), GA4, SEO, and marketing automation.
• Excellent copywriting in English and ability to lead brand voice.

Responsibilities

• Own end-to-end marketing for iHelm platform across channels.
• Develop demand generation campaigns and measure ROI.
• Create case studies, one-pagers, and pitch decks for sales enablement.
• Maintain brand voice in content and LinkedIn presence.

Skills

Demand generation

Analytics & SEO

Sales enablement

Brand & content

Events

Web & automation

English copywriting

Freelancer management

Tools

HubSpot

GA4

SEO tools

Marketing automation

Content management systems

Job description

We're making shipping smarter and more sustainable — and we need someone to own how the world hears about it.

Cetasol builds iHelm, an intelligent platform that turns real-time vessel data into fuel savings and lower emissions for ferries, tugboats, pilot boats and merchant fleets worldwide. We're growing fast, and now hiring our Marketing Manager — the person who owns marketing end to end.

This is a full-ownership role in a lean team. One day you're setting the marketing plan; the next you're editing a LinkedIn video or building the case study that closes a deal. If you like autonomy, variety, and seeing your ideas go live without three layers of approval, you'll thrive here.

What you'll own

• Demand generation — inbound and named-account campaigns that create real signal for sales
• Analytics & SEO — GA4, Search Console, and KPI dashboards you actually report on
• Sales enablement — case studies, one-pagers, pitch decks sales reach for
• Brand & content — our LinkedIn presence, articles, newsletters, and the Cetasol voice
• Events — trade shows and industry events that generate follow-up pipeline
• Web & automation — our site (built in Lovable), HubSpot workflows, email and gated content

You're probably a fit if you

• Have run B2B marketing for a technical product with long sales cycles
• Are as comfortable with a funnel and a dashboard as with a headline
• Know your way around HubSpot (or similar), GA4, SEO, and marketing automation
• Can carry the brand solo — writing and editing sharp copy in English
• Prioritise ruthlessly and ship fast without dropping quality
• Are self-driven, at home in ambiguity, and happy being the only marketer in the room — orchestrating freelancers, an intern, and AI to punch above your headcount

Maritime experience is a bonus, not a requirement — we'll help you learn the domain. Hands-on design/video (Canva, Figma, Premiere) is a plus.

As part of your application

Come prepared with a short marketing case: a mini campaign plan for a Cetasol product or moment (goal, key activities, channels, rough timeline) plus one example LinkedIn post you'd run as part of it, and when you'd schedule the supporting activities. Keep it light — a slide or two is plenty. We care about your thinking, not a polished deck.