Local Marketing Communications Manager, Process Industries

ABB AB; Mölndals kommun; Hybrid; SEK 700,000 - 900,000; Full time

Job summary

ABB in Sweden seeks a Marketing Communications Manager to lead local campaigns, content and events in support of ABB Process Industries. The role partners with local management, sales teams, and global stakeholders to strengthen ABB’s market presence.

You will drive storytelling, lead generation, and localization of global campaigns for the Swedish market, while aligning with ABB’s brand and business priorities. Hybrid work is available with base in major Swedish cities.

Qualifications

• 8+ years of experience in marketing communications or related field.
• Proficient in English and Swedish for written and verbal communication.
• Experience in B2B marketing or agency environment preferred.

Responsibilities

• Develop and execute integrated marketing and communications activities aligned with global and local objectives.
• Drive campaigns, digital marketing, content creation, events, and customer communications.
• Lead local marketing initiatives while ensuring alignment with ABB’s global brand and strategies.
• Plan and manage local events, trade shows, and localization of global campaigns for the Swedish market.
• Lead internal communications activities, including town halls and budget tracking.

Skills

Project management

Content creation

B2B marketing

Team collaboration

Education

University degree in Journalism, Communications, Marketing, or related field

Tools

Salesforce

Pardot

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Your role and responsibilities

Are you passionate about creating impactful marketing communications that support business growth and a more sustainable future? Do you enjoy combining strategic thinking with hands‑on execution in a collaborative, international environment? Then this could be the opportunity for you.

As Marketing Communications Manager for ABB Process Industries in Sweden, you will develop and execute integrated marketing and communications activities aligned with global and local business objectives. Working closely with local management, sales teams, and global communications stakeholders, you will drive campaigns, digital marketing, content creation, events, customer communications, and internal communications to strengthen ABB’s brand and market presence. In this role, you will take ownership of local marketing communications initiatives while ensuring alignment with ABB’s global strategies, brand positioning, and business priorities.

The role follows a hybrid work model, with Västerås, Stockholm, or Gothenburg as the office base.

You will be mainly accountable for:

• Execute the global marketing and communications strategy at the local level, with a focus on storytelling, thought leadership, and lead generation.
• Translate global business line objectives into local marketing and communications plans and initiatives.
• Develop, manage, and optimize campaigns, content, messaging, and communication materials for internal and external audiences.
• Design and drive digital marketing and marketing automation programs to generate and nurture qualified leads.
• Support local management and sales teams with strategic communication assets, presentations, and customer-facing content.
• Identify, develop, and promote customer success stories and case studies to strengthen brand positioning and business growth.
• Plan and manage local events, trade shows, customer seminars, and the localization of global campaigns for the Swedish market.
• Lead internal communications activities, including town halls, internal communication channels, and budget tracking.

Qualifications for the role

• University degree in Journalism, Communications, Marketing, or a related field.
• 8+ years of experience in marketing communications, preferably within a communications agency or B2B industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills in English and Swedish, with the ability to translate complex technologies into engaging and easy‑to‑understand content.
• Strong writing, editing, and proofreading skills, combined with creativity, innovation, and a passion for delivering fresh ideas aligned with brand positioning.
• Strategic, analytical, and solution‑oriented self‑starter with strong business acumen and the ability to quickly develop a deep understanding of the business and portfolio.
• Knowledge of digital marketing and marketing automation tools (e.g., Salesforce, Pardot), combined with a collaborative mindset, strong networking skills, and a team‑oriented approach.

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.