Local Marketing Communications Lead — Hybrid Sweden

Ängsgärdet; Västerås kommun; Hybride; SEK 900 000 - 1 200 000; Plein temps

Résumé du poste

ABB Process Industries in Sweden seeks a Local Marketing Communications Manager to lead integrated marketing and communications locally, aligning with global strategies and local business priorities. You will partner with management, sales and global comms to craft campaigns, content, events and internal comms.

The role requires a university degree, 8+ years in marketing comms, strong English and Swedish, and hands-on ability to translate technical content into compelling stories; you will drive

Qualifications

• University degree in Journalism, Communications, Marketing, or a related field.
• 8+ years of experience in marketing communications, preferably within a communications agency or B2B industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills in English and Swedish, with the ability to translate complex technologies into engaging and easy-to-understand content.
• Strong writing, editing, and proofreading skills, combined with creativity, innovation, and a passion for delivering fresh ideas aligned with brand positioning.
• Strategic, analytical, and solution‑oriented self‑starter with strong business acumen and the ability to quickly develop a deep understanding of the business and portfolio.
• Knowledge of digital marketing and marketing automation tools (e.g., Salesforce, Pardot), combined with a collaborative mindset, strong networking skills, and a team‑oriented approach.

Responsabilités

• Execute the global marketing and communications strategy at the local level, with a focus on storytelling, thought leadership, and lead generation.
• Translate global business line objectives into local marketing and communications plans and initiatives.
• Develop, manage, and optimize campaigns, content, messaging, and communication materials for internal and external audiences.
• Design and drive digital marketing and marketing automation programs to generate and nurture qualified leads.
• Support local management and sales teams with strategic communication assets, presentations, and customer-facing content.
• Identify, develop, and promote customer success stories and case studies to strengthen brand positioning and business growth.
• Plan and manage local events, trade shows, customer seminars, and the localization of global campaigns for the Swedish market.
• Lead internal communications activities, including town halls, internal communication channels, and budget tracking.

Connaissances

Marketing communications

Project management

English proficiency

Swedish proficiency

Content creation

Storytelling

Formation

University degree in Marketing/Communications

Outils

Salesforce

Pardot

Description du poste

ABB Process Industries in Sweden seeks a Local Marketing Communications Manager to lead integrated marketing and communications locally, aligning with global strategies and local business priorities. You will partner with management, sales and global comms to craft campaigns, content, events and internal comms.

The role requires a university degree, 8+ years in marketing comms, strong English and Swedish, and hands-on ability to translate technical content into compelling stories; you will drive