Growth‑Driven Paid Search Specialist

Auctionet; Stockholms kommun; Híbrido; SEK 420.000 - 600.000; Jornada completa

Descripción de la vacante

Auctionet is seeking a Paid Search Specialist to join our Stockholm-based team. You will work hands-on in Google Ads, balancing work between auction houses and Auctionet’s brand, turning search demand into bidders, consignments, and valuation leads.

You will collaborate with Marketing, Content, Design, Data & Analytics and Tech to optimize campaigns, ensure accurate conversion tracking, and hit KPIs weekly. Hybrid work option offered in Stockholm.

Formación

• Hands-on experience running Google Ads campaigns, especially search.
• Experience managing several accounts in parallel, ideally from an agency, and explaining results to clients.
• Solid understanding of GA4 and conversion tracking.
• Strong analytical skills and comfort working in spreadsheets.
• Habit of using AI as an everyday working tool for research, copy and analysis, with good judgement about what to trust.
• Ability to write short, sharp ad copy in Swedish and English.

Responsabilidades

• Setting up and managing Google Ads campaigns for auction houses, from brief and keyword research to launch, optimisation and a monthly report.
• Running and developing Auctionet's own Google Ads accounts, with Sweden as the main market and UK growth support.
• Working with keyword research, account structure, negative keywords, bidding strategies and budget pacing.
• Writing and testing ad copy and assets, collaborating with Content and Design to improve landing pages paid search directs traffic to.
• Ensuring conversion tracking is correct and complete with Data & Analytics and Tech.
• Following up results weekly against agreed KPIs.
• Keeping up with changes in Google Ads, automation and AI-driven search, and bringing new ideas and tests to the team.

Conocimientos

Google Ads campaigns

Account management (multiple accounts)

GA4 & conversion tracking

Analytics & spreadsheets

AI in marketing

Bilingual ad copy (Swedish/English)

Herramientas

Google Tag Manager

Looker Studio

Google Ads certification

Descripción del empleo

Auctionet is seeking a Paid Search Specialist to join our Stockholm-based team. You will work hands-on in Google Ads, balancing work between auction houses and Auctionet’s brand, turning search demand into bidders, consignments, and valuation leads.

You will collaborate with Marketing, Content, Design, Data & Analytics and Tech to optimize campaigns, ensure accurate conversion tracking, and hit KPIs weekly. Hybrid work option offered in Stockholm.