Global Technical SEO Architect

H & M Hennes & Mauritz Gbc AB; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

H&M Group is seeking a Technical SEO Specialist to strengthen the technical foundations for organic search across global markets. You will ensure crawlability, indexation, speed, and scalable search growth, turning recommendations into built solutions with developers and cross-functional teams.

This purely technical role focuses on technical SEO, not content optimization, and involves collaborating with Product managers, SEO Managers, and engineers to deliver measurable improvements in site

Qualifications

• 5+ years in a dedicated SEO role, with strong hands-on experience in technical SEO within a large-scale international ecommerce environment.
• Deep understanding of how search engines crawl, render, index, and rank content, and how technical site changes create business value.
• Experience conducting technical SEO audits and working with recommendations related to XML sitemaps, robots.txt, canonical tags, redirects, migrations, internal linking, hreflang, JavaScript SEO, and structured data.
• Solid understanding of web development fundamentals and how frontend decisions impact SEO performance.
• Hands-on experience with Google Search Console, GA4, site analytics, and SEO tools like Screaming Frog, Lumar, Semrush, Ahrefs; experience with Akamai redirect policies.

Responsibilities

• Lead technical SEO audits and translate findings into actionable recommendations and clear implementation plans for development.
• Drive page performance improvement initiatives and support efforts to improve crawlability, indexation, site health, and user experience.
• Support redirect strategies, migrations, and other critical technical changes to protect and strengthen organic performance during implementation.
• Lead or contribute to technical SEO tests, pilots, and scalable improvement initiatives across global markets.
• Collaborate with Product managers, developers, and cross-functional agile teams to ensure product development supports SEO best practices and creates business value.

Skills

Analytical mindset

Attention to detail

Communication skills

Cross-functional collaboration

Proactive problem solving

Tools

Screaming Frog

Lumar

Semrush

Ahrefs

Google Search Console

GA4

Akamai

Jira

SQL

Python

Job description

H&M Group is seeking a Technical SEO Specialist to strengthen the technical foundations for organic search across global markets. You will ensure crawlability, indexation, speed, and scalable search growth, turning recommendations into built solutions with developers and cross-functional teams.

This purely technical role focuses on technical SEO, not content optimization, and involves collaborating with Product managers, SEO Managers, and engineers to deliver measurable improvements in site