Global CRM Campaign Producer (Email, Push, SMS, WhatsApp)

H&M

Stockholms kommun

On-site

SEK 500,000 - 700,000

Full time

6 days ago

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Benefits offered by this job

25% staff discount on all H&M Group品牌

HIP – Incentive Program

Job summary

H&M in Stockholm is seeking Planned Communications Producers to join its Global CRM team. You will build, configure and deliver planned communications across owned channels such as Email, Push, SMS and WhatsApp, ensuring campaigns are precise, fast, and visually coherent.

You’ll collaborate with regions and stakeholders to deliver high-quality campaigns, own production timelines, apply segmentation and personalization rules, and continuously optimize performance across all touchpoints.

Qualifications

Bachelor's degree in business, marketing, economics, communication or related field.
1-4 years of campaign execution, CRM, owned media or marketing operations roles.
Structured, detail-oriented with the ability to manage multiple campaigns in parallel.
Analytical mindset to monitor performance and translate insights into improvements.

Responsibilities

Build, configure and deploy planned communications across owned channels in line with approved briefs and global standards.
Set up campaigns in the marketing automation platform with segmentation, personalization and sequencing rules for high-quality execution.
Validate the visual experience for optimal customer experience across channels.
Own day-to-day production timelines and ensure campaigns are delivered on time within guardrails.
Manage content updates, assets swaps and last-minute adjustments with QA checks before deployment.
Document production steps and maintain clear, structured workflows.
Monitor campaign performance, flag deviations and run A/B tests and optimization adjustments.
Provide structured feedback to Planned Communications Specialists for continuous improvement.