Planned Communications Producer

H&M; Stockholms kommun; On-site; SEK 500,000 - 700,000; Full time

Benefits offered by this job

25% staff discount on all H&M Group品牌

HIP – Incentive Program

Job summary

H&M in Stockholm is seeking Planned Communications Producers to join its Global CRM team. You will build, configure and deliver planned communications across owned channels such as Email, Push, SMS and WhatsApp, ensuring campaigns are precise, fast, and visually coherent.

You’ll collaborate with regions and stakeholders to deliver high-quality campaigns, own production timelines, apply segmentation and personalization rules, and continuously optimize performance across all touchpoints.

Qualifications

• Bachelor's degree in business, marketing, economics, communication or related field.
• 1-4 years of campaign execution, CRM, owned media or marketing operations roles.
• Structured, detail-oriented with the ability to manage multiple campaigns in parallel.
• Analytical mindset to monitor performance and translate insights into improvements.

Responsibilities

• Build, configure and deploy planned communications across owned channels in line with approved briefs and global standards.
• Set up campaigns in the marketing automation platform with segmentation, personalization and sequencing rules for high-quality execution.
• Validate the visual experience for optimal customer experience across channels.
• Own day-to-day production timelines and ensure campaigns are delivered on time within guardrails.
• Manage content updates, assets swaps and last-minute adjustments with QA checks before deployment.
• Document production steps and maintain clear, structured workflows.
• Monitor campaign performance, flag deviations and run A/B tests and optimization adjustments.
• Provide structured feedback to Planned Communications Specialists for continuous improvement.

Skills

Campaign execution

CRM

Owned media

Marketing operations

Analytical mindset

Detail-oriented

Multitasking

Communication

Education

Bachelor's degree in business/marketing/economics/communication

Tools

Marketing automation platform

Job description

We’relooking for Planned Communications Producers to join our Global CRM team at H&M and play a key role in bringing our customer communications to life. In this role,you’llbuild,configureand deliver planned communications across ourownedchannels;Email, Push Notifications,SMSand WhatsApp,ensuring every campaign is executed with precision, pace, and visual coherence.

You’llcombinestrong operational discipline together with a collaborative mindset-working closely with regions and stakeholders to deliver high-quality campaigns.You’llcontinuouslyoptimizeperformance and support a seamless, relevant customer experienceacross all touchpoints.

WHAT YOU’LL DO

Planned Communications Production

• Build, configure and deploy planned communications across owned channels in line with approved briefs,templatesand global standards.
• Set up campaigns in the marketing automation platform with speed and accuracy, applying predefined segmentation,personalizationandsequencing rules to ensure high-quality execution.
• Validate thevisualexperienceforeach communication to secureoptimalcustomer experiencein eachchannel.

Operational execution and delivery

• Own day-to-day production timelines, ensuring campaigns are delivered on time and within agreed guardrails.
• Manage content updates, assetswapsand last-minute adjustments, conducting quality assurance checks before deployment to secure flawless deliveryandoptimalchannel execution.
• Document production steps andmaintainclear, structured workflows.

Performance follow-up and iteration

• Monitor campaign performance, flagdeviationsand execute predefined A/B tests andoptimizationadjustments.
• Support local markets with production-related questions and provide structured feedback to Planned Communications Specialists to inform continuous improvement.

Qualifications

WHO YOU ARE

We are looking for people with....

• Abachelor's degree in business, Marketing, Economics,Communicationorrelatedfield.
• One to four years’ experience in campaign execution, CRM, ownedmediaor marketing operations–related roles.
• A structured, detail-oriented way of working, with the ability to manage multiple campaigns in parallel.
• Analytical mindset with the ability tomonitorperformance and translate insights into improvements.

And people who are...

• Wellorganizedand comfortable handling multiple, sometimescomplex,projects at the same time.
• Creatively minded, with a strong eye for detail, quality, and what makes communications visually effective and coherent across all owned channels.
• Clear, confident communicators who bring a positive, collaborative attitude.
• Curious, solution-oriented,and motivated to continuously improve how things are done.

Additional Information

WHO WE ARE

H&M Group is a global companyofstrong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

• 25% staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET)
• H&M Incentive Program – HIP

JOIN US

Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all,it’sour people who make us who we are.

This is a full-time permanent role based in Stockholm.