Employer Brand Experience Lead

Toyota Material Handling Europe; Mjölby kommun; Hybrid; SEK 900,000 - 1,300,000; Full time

Benefits offered by this job

Attractive benefits package

Healthy work-life balance

Job summary

Toyota Material Handling Europe is seeking an Employer Brand Experience Lead to shape and influence our pan-European employer brand across more than 30 markets. The role works with HR, People Engagement, Marketing and business units to ensure a clear and consistent brand with local variation where appropriate.

The position is based in the European Headquarters in Mjölby, Sweden, or Willebroek, Belgium, with partial remote work up to two days per week.

Qualifications

• Degree in communications, marketing, HR, business administration or similar.
• 8+ years in employer branding, communications or marketing.
• Experience in international, matrix organizations.
• Strong communication and stakeholder influence skills.
• Expertise in digital channels and content, especially LinkedIn.
• Fluent in English.

Responsibilities

• Align employer branding with recruitment needs across markets.
• Develop and refine the Employer Value Proposition.
• Lead internal employer branding initiatives and campaigns.
• Manage digital presence (LinkedIn, career site) and content.
• Plan and run branding activities and campaigns across Europe.
• Support job fairs and external employer branding events.
• Serve as the contact for employer branding topics across the org.
• Use data and insights to measure effectiveness and drive improvements.

Skills

Strong communication

LinkedIn expertise

Project management

Data-driven decisions

Stakeholder influence

Fluent English

Education

Degree in communications/marketing/HR/business administration or similar

Job description

Overview

Toyota Material Handling Europe is a team of 13,500+ colleagues supporting companies with material handling challenges. Our operations span multiple locations in Europe, including headquarters in Mjölby and Gothenburg, Sweden, Willebroek, Belgium, and factories in France, Italy and Sweden. We are committed to moving the world towards easy and sustainable solutions and are recruiting an Employer Brand Experience Lead to shape and influence our pan-European employer brand across more than 30 markets.

You will work closely with HR, People Engagement, Marketing and business units to ensure a clear, relevant and consistent employer brand while allowing local variation where appropriate. If you enjoy combining strategic perspective with hands-on work in a large, international organization, this could be a good fit.

Responsibilities

• Ensure that our employer branding supports business hiring needs by working closely with Talent Acquisition and aligning the recruitment process with the wider HR community.
• Own and further develop our Employer Value Proposition to reflect our identity, our people, and our culture.
• Support internal employer branding initiatives, including surveys and internal campaigns.
• Lead our digital employer brand presence (LinkedIn, career website); structure content and follow up on results.
• Run and develop employer branding activities and campaigns across Europe based on business priorities and talent needs.
• Support and bring structure to job fairs and other external employer branding activities across markets.
• Act as the point of contact for employer branding topics across the organization, supporting different markets and functions when needed.
• Follow up on results, using data and insights to understand what works and where to improve.

Qualifications

• Degree in communications, marketing, human resources, business administration or a similar field.
• 8+ years of relevant experience in employer branding, communications or marketing.
• Experience of working in an international and matrix organization.
• Strong communication skills with the ability to build trust, collaborate and influence stakeholders.
• Expertise in working with digital channels and content, particularly LinkedIn.
• Ability to plan, run and deliver projects in a structured way.
• Experience of using data and insights to inform decision making.
• Ability to turn messages into clear and engaging content.
• Fluent in English.

Location and working arrangement

This position will be based in the HR & Corporate Communications Department, at the European Headquarters in Mjölby, Sweden, or in Willebroek, Belgium. The role allows for partial remote work of up to two days a week, depending on business needs. We offer an attractive benefits package and a healthy work-life balance. The company values collaboration, growth and opportunity for personal and professional development.