Ecommerce Analyst

Db Journey; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

Db Journey, a fast-growing travel brand, seeks an Ecommerce Analyst to empower data-driven decisions across Ecommerce, Marketing, Finance, and Operations. You will ensure data quality, build dashboards, monitor performance, and translate insights into growth actions that improve the customer journey.

Based in Stockholm, this permanent, full-time role reports to the Chief Digital Officer and offers a dynamic, cross-functional environment with opportunities to impact global ecommerce strategies

Qualifications

• 3+ years in Ecommerce Analytics or similar analytical roles.
• Experience with GA4 and Shopify data integration.
• Strong ability to translate data into business recommendations.
• Proficient with Power BI and advanced Excel/Sheets.
• Comfortable with large datasets and data quality validation.

Responsibilities

• Own ecommerce data accuracy across GA4, on-site tracking and Shopify data.
• Build and maintain dashboards and reports with clear definitions.
• Analyze traffic, conversion, revenue, AOV and retention across markets.
• Identify trends and opportunities; translate into actionable recommendations.
• Support forecasting, planning and post-campaign analysis.
• Collaborate with Finance, Operations and Marketing to align data foundations.

Skills

GA4

Data analysis

SQL

Excel/Sheets

Cross-functional collaboration

Ecommerce KPIs

Tools

Power BI

Shopify

Job description

Join the Db Team to further grow our global Ecommerce

About the Digital Db Team

Db is a fast-growing brand creating innovative travel gear for creatives, athletes, and modern explorers. We're passionate about delivering outstanding customer experiences that match the quality of our products.

As we continue to scale our e-commerce business globally, we are looking for an Ecommerce Analyst to join our Digital team.

About the Job

This role sits within the Digital team and reports directly to the Chief Digital Officer to support digital analysis across our digital head functions.

Working closely with teams across Ecommerce, Marketing, Finance, and Operations, you will help us understand what's driving performance across our ecommerce business and identify growth opportunities.

You will be responsible for ensuring the business has the insights, reporting, and data quality needed to make informed decisions.

Whether it's breaking down campaign results, investigating changes in conversion rate, forecasting future performance, or identifying opportunities to improve the customer journey, you will play a key role in helping the team make better decisions and move faster.

Key Responsibilities

Data Quality & Reporting

Own the accuracy and consistency of our ecommerce data, ensuring GA4, on-site tracking, and Shopify data can be trusted.

Partner with the Finance and Operations teams, who own the commercial and transactional data foundation (including Business Central), so that ecommerce reporting ties back to a single, agreed source of truth.

Build and maintain the reports and dashboards the team relies on, ensuring key metrics are clearly defined and consistently measured.

Investigate and resolve tracking discrepancies across key platforms.

Utilize tools such as Claude and other modern technologies to improve analysis, reporting, and decision-making.

Ecommerce Analytics & Insights

Monitor and analyze ecommerce performance across key metrics such as traffic, conversion rate, revenue, average order value, customer behavior, and retention.

Identify trends, opportunities, and performance drivers across markets, categories, products, and customer segments.

Investigate unexpected changes in performance and identify root causes.

Translate data into actionable recommendations that support business growth and improve customer experience.

Present findings and recommendations in a clear and actionable way.

Commercial Performance & Planning

Analyze campaign, category, product, and market performance to identify growth opportunities.

Support forecasting, promotional planning, and commercial decision-making through data-driven insights.

Evaluate promotional activities and provide recommendations to improve future performance.

Deliver post-campaign analysis, highlight key learnings and opportunities, and share results with the Marketing team.

Monitor customer behavior throughout the purchase journey, including conversion trends and cart abandonment performance.

SEO Performance

Monitor and report on organic search performance.

Identify opportunities and measure the impact of SEO efforts.

Support Product and Development teams by providing data, analysis, and insights for experimentation and optimization initiatives.

Evaluate the impact of A/B tests and changes.

Requirements

3+ years of experience in Ecommerce Analytics, Digital Analytics, Business Intelligence, Marketing Analytics, or a similar analytical role.

Experience working with Google Analytics 4 (GA4).

Experience working within Shopify or a similar ecommerce platform.

Strong analytical skills and the ability to translate data into business recommendations.

Experience working with reporting and visualization tools such as Power BI.

Advanced Excel or Google Sheets skills.

Comfortable working with large datasets and validating data quality; working knowledge of SQL is a plus.

Experience working with digital marketing platforms and conversion tracking.

Experience working cross-functionally with multiple stakeholders and external partners.

Strong communication skills and the ability to present insights in a clear and actionable way.

Qualifications & Skills

Experience working within ecommerce, retail, or consumer brands.

Comfortable in a fast-moving, high-growth environment.

Experience analyzing ecommerce KPIs including conversion rate, customer acquisition, retention, average order value, and revenue performance.

Understanding of SEO principles and digital marketing measurement.

Interest in AI tools and emerging technologies.

Strong attention to detail and ability to manage multiple projects simultaneously.

Commercial mindset with a passion for ecommerce and customer experience.

Experience supporting experimentation, optimization, or A/B testing initiatives is a plus.

What We Offer

The opportunity to work with a passionate and international team.

A dynamic, fast-paced work environment where your input makes a real impact.

Competitive compensation and benefits package.

Employee discounts on Db products.

A supportive culture that values work-life balance, with flexibility and understanding to help you perform your best both inside and outside of work.

Passionate about what makes Db connected to our strong communities: Outdoor activities, Urban Fashion, Meaningful Journeys, and Connecting with people across the world.

Contact person: Theodor M. Tollefsen

Location: Stockholm, Sweden

Employment Type: Permanent, Full-Time

Application deadline: Applications will be reviewed on a rolling basis.