Digital Creative Lead

House of Dagmar; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

House of Dagmar, based in Stockholm, seeks a Digital Creative Lead to shape our digital brand across e‑commerce, CRM, social media and campaigns. You will translate brand strategy into premium digital experiences while guiding creative production and ensuring consistency across touchpoints.

The role blends strategic thinking with hands‑on execution in a fast‑moving marketing team. You will work closely with the Head of Marketing to drive growth and maintain Dagmar's luxury visual identity.

Qualifications

• Proven experience in fashion, luxury or lifestyle branding.
• Exceptional visual eye and understanding of luxury aesthetics.
• Experience leading creative production across e‑commerce, CRM and social media.
• Strong project management and ability to manage multiple projects.

Responsibilities

• Own and develop Dagmar's digital brand experience across all owned channels.
• Lead production of campaign assets across e‑commerce, CRM, social media and paid marketing.
• Create briefs and toolkits for internal teams and external partners.
• Manage external creatives, photographers and production partners.

Skills

Creative leadership

Project management

Stakeholder management

Collaboration

Luxury fashion

AI-enabled creativity

Tools

Adobe Creative Suite

Centra

Storyblok

Klaviyo

Meta Business Suite

TikTok

Pinterest

Job description

Dagmar is entering an exciting new phase.

As we continue to grow internationally, we are looking for aDigital Creative Lead to help shape how our brand comes to life across every digital touchpoint.

This is a unique opportunity to play a key role in shaping Dagmar's digital brand experience and contribute to the next stage of the brand's international growth.

Reporting to theHead of Marketing, you will own the execution and continuous development of Dagmar's digital brand experience across e-commerce, CRM, social media and campaign production. Working closely with Creative Director, Marketing, PR, E-commerce and Wholesale, you will translate brand strategy into best-in-class digital execution while ensuring every customer interaction reflects Dagmar's visual identity and commercial ambitions.

As part of a lean and fast-moving marketing team, this role combines creative leadership with hands-on execution, balancing strategic thinking with content production across all owned digital channels.

Your responsibilities

You will own and develop Dagmar's digital brand experience across all owned channels while leading creative production from concept to execution.

Digital Brand Experience

• Own and develop Dagmar's digital brand experience across all owned channels.
• Translate brand strategy into engaging digital content and experiences.
• Ensure a consistent and premium visual identity across every customer touchpoint.

Content & Campaign Production

• Lead the production of campaign assets across e-commerce, CRM, social media and paid marketing.
• Develop creative briefs and campaign toolkits for internal teams and external partners.
• Manage external creatives, photographers and production partners.

E-commerce & CRM

• Own the visual execution of houseofdagmar.com and campaign landing pages.
• Create newsletters together with CRM.
• Continuously optimise the digital customer experience.

Social Media

• Own the planning, publishing and optimisation of Dagmar's social channels.
• Develop platform-specific content while maintaining a consistent brand expression.
• Analyse performance and continuously improve content through testing and insights.

Creative Production

• Lead e-commerce and content photoshoots.
• Oversee image selection, retouching and creative quality.
• Manage the organisation and distribution of digital assets across teams and partners.

Who you are

We are looking for someone who combines exceptional creative judgement with outstanding execution.

You are curious, proactive and naturally take ownership. You thrive in a fast-paced environment where no two days are the same and enjoy balancing strategic thinking with hands-on execution. You are highly organised, detail-oriented and collaborative, with the ability to bring together creativity and commercial thinking.

You have:

• Proven experience in a similar role within fashion, luxury or lifestyle.
• An exceptional visual eye and a deep understanding of luxury brand aesthetics.
• Experience leading creative production across e-commerce, CRM and social media.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Experience managing photographers, retouchers, freelancers and other creative partners.
• Experience working across modern e-commerce, CMS and CRM platforms.
• Experience withCentra,StoryblokandKlaviyois highly meriting.
• Strong knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator and Premiere Pro).
• Experience with Meta Business Suite, TikTok and Pinterest.
• Familiarity with AI-powered creative tools and workflows, with a genuine curiosity to continuously explore new ways of working.
• Strong collaboration and stakeholder management skills.
• A genuine passion for luxury fashion, craftsmanship and brand building.

AI is part of how we work

We believe AI is transforming the way creative teams work.

We are looking for someone who is forward-thinking and actively embraces new technologies. AI should be a natural part of your creative toolkit, helping you generate ideas, streamline production, improve workflows and continuously raise the quality and efficiency of your work.

Why Dagmar?

At Dagmar, you will join a small, ambitious and collaborative team where you will have genuine ownership and the opportunity to shape one of Scandinavia's leading luxury fashion brands during an exciting period of international growth.

We believe the best ideas come from curious people who take initiative, challenge conventions and continuously look for better ways of working. This is a role for someone who enjoys building, improving and creating and someone who thrives in a collaborative environment where responsibilities are broad, ideas move quickly and every contribution makes a difference.

If you are excited by the opportunity to help shape the future of Dagmar, we would love to hear from you.

Location

This position is based at our headquarters in Stockholm, Sweden.