Digital Brand Architect & Creative Lead

House of Dagmar; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

House of Dagmar, based in Stockholm, seeks a Digital Creative Lead to shape our digital brand across e‑commerce, CRM, social media and campaigns. You will translate brand strategy into premium digital experiences while guiding creative production and ensuring consistency across touchpoints.

The role blends strategic thinking with hands‑on execution in a fast‑moving marketing team. You will work closely with the Head of Marketing to drive growth and maintain Dagmar's luxury visual identity.

Qualifications

• Proven experience in fashion, luxury or lifestyle branding.
• Exceptional visual eye and understanding of luxury aesthetics.
• Experience leading creative production across e‑commerce, CRM and social media.
• Strong project management and ability to manage multiple projects.

Responsibilities

• Own and develop Dagmar's digital brand experience across all owned channels.
• Lead production of campaign assets across e‑commerce, CRM, social media and paid marketing.
• Create briefs and toolkits for internal teams and external partners.
• Manage external creatives, photographers and production partners.

Skills

Creative leadership

Project management

Stakeholder management

Collaboration

Luxury fashion

AI-enabled creativity

Tools

Adobe Creative Suite

Centra

Storyblok

Klaviyo

Meta Business Suite

TikTok

Pinterest

Job description

House of Dagmar, based in Stockholm, seeks a Digital Creative Lead to shape our digital brand across e‑commerce, CRM, social media and campaigns. You will translate brand strategy into premium digital experiences while guiding creative production and ensuring consistency across touchpoints.

The role blends strategic thinking with hands‑on execution in a fast‑moving marketing team. You will work closely with the Head of Marketing to drive growth and maintain Dagmar's luxury visual identity.