Data Analyst: Digital Insights & A/B Testing (Hybrid)

Arket; Stockholms kommun; Hybrid; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Staff discount

HIP program

Wellness benefit 4000kr/year

30 days holiday

Job summary

ARKET, a part of the H&M Group, is seeking a Data Analyst to understand customer behaviour and digital performance across arket.com. You will collaborate with Digital CX, Sales, Merchandising and Marketing to turn data into actionable insights for commercial decisions and enhanced customer experiences.

You will own the experimentation roadmap, drive A/B testing, and ensure high-quality measurement by partnering with Product and Development teams.

Qualifications

• Experience with web analytics, digital performance analysis or e-commerce analytics.
• Hands-on experience with GA4 and data visualization tools such as Looker Studio or Power BI.
• Experience with SQL and large datasets, preferably BigQuery.
• Ability to translate insights into business recommendations.

Responsibilities

• Analyse customer, commercial and digital performance data to identify trends and opportunities.
• Drive insights to support decisions across Digital CX, Sales, Merchandising and Marketing.
• Own the experimentation roadmap and drive A/B testing to optimise customer journeys.
• Build dashboards and self-service insights to increase data visibility across teams.

Skills

GA4

Data visualization

SQL/BigQuery

Web analytics

English proficiency

Tools

Looker Studio

Power BI

Google Analytics 4

Job description

ARKET, a part of the H&M Group, is seeking a Data Analyst to understand customer behaviour and digital performance across arket.com. You will collaborate with Digital CX, Sales, Merchandising and Marketing to turn data into actionable insights for commercial decisions and enhanced customer experiences.

You will own the experimentation roadmap, drive A/B testing, and ensure high-quality measurement by partnering with Product and Development teams.