Copywriter - Retail Customer

Hiroy Ab; Stockholms kommun; On-site; SEK 390,600 - 558,000; Full time

Job summary

Hiroy Ab in Stockholms län is looking for a skilled Copywriter to join their Digital Curation Marketing team. In this role, you'll create customer-focused content for various digital platforms, develop compelling copy for fashion campaigns, and conduct strategic research. The ideal candidate has at least 3 years of experience in the fashion or lifestyle sectors, native-level English fluency, and a passion for digital trends. This position offers an opportunity to be part of a collaborative team driving brand strength globally.

Qualifications

• 3+ years of copywriting experience in fashion, lifestyle, or retail.
• Strong understanding of brand tone and ability to craft engaging stories.
• Native-level fluency in English with strong communication skills.

Responsibilities

• Create customer-focused copy for various digital platforms.
• Develop compelling content for digital fashion campaigns.
• Conduct strategic research to tailor copy ideas.
• Stay updated on digital trends and customer behaviors.
• Ensure compliance with legal and copyright standards.

Skills

English copywriting experience

Understanding of brand Tone of Voice

Tailoring copy for digital platforms

Industry awareness in fashion and lifestyle

Job description

Are you a creative storyteller with a passion for fashion and a deep understanding of digital strategy? We are looking for a skilled Copywriter to join our Digital Curation Marketing team. In this role, you will be instrumental in crafting the narrative of our global campaigns and ensuring our brand voice resonates across all digital touchpoints.

WHAT YOU’LL DO

• Channel-Specific Content: Create versatile, customer-focused copy for our website, app, Email, Push notifications, and Social Media channels.
• Campaign Development: Develop compelling copy for digital fashion activities and campaigns in line with project plans, ensuring brand consistency and strategic direction.
• Strategic Research: Conduct in-depth research based on purpose, product, and target demographics to produce tailored copy ideas for every project.
• Trend Awareness: Stay at the forefront of digital communication trends and evolving customer behaviors to keep our messaging fresh and relevant.
• Compliance: Ensure all copy is approved from a legal and copyright perspective.

WHO YOU’LL WORK WITH

You will join the Digital Curation Marketing team, working in a highly collaborative, cross‑functional environment. Together, you will drive brand strength, customer value, and global sales growth through seamless digital experiences.

WHO YOU ARE

We are looking for a driven, initiative‑taking professional who thrives in a dynamic, fast‑paced environment.

Requirements

• Experience: +3 years of English copywriting experience within the fashion, lifestyle, or retail sectors.
• Expertise: A strong understanding of brand "Tone of Voice" and the ability to craft engaging, customer‑centric stories.
• Technical Skill: Proven ability to tailor copy for maximum impact across multiple digital platforms.
• Language: Native‑level fluency in English, with exceptional written and verbal communication skills.

Qualities

• Organized: You maintain structure and meet deadlines even in a hectic setting.
• Collaborative: You are a curious team player who values diverse perspectives and continuous learning.
• Passionate: You have a genuine interest in the fashion industry and current digital trends.