Brand Manager

Essity; Göteborgs kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

Essity is seeking a Brand Manager for Libresse to lead the brand agenda across Nordics and Baltics, translating global strategy into regional priorities and activation plans. You will drive portfolio initiatives, campaigns, and launches, collaborating with commercial teams and global stakeholders to ensure high-quality execution.

The role requires strong branding experience in FMCG, strategic thinking, and fluency in English with Nordic language skills.

Qualifications

• University degree in marketing or related field.
• Strong brand marketing experience in FMCG.
• Proven ability to translate consumer and market insights into growth.

Responsibilities

• Own the Libresse brand agenda for Region North, driving commercial performance and long-term brand equity.
• Translate insights and global strategy into regional priorities and activation plans.
• Drive portfolio, NRM, and innovation initiatives with cross-functional teams.

Skills

Brand marketing

FMCG experience

Strategic thinking

Cross-functional leadership

English proficiency

Education

University degree in Marketing

Job description

Are you passionate about building strong brands and turning consumer and market insights into commercial growth? Do you combine strategic thinking with a hands-on approach to marketing activation? If so, we have an exciting opportunity for you.As a Brand Manager for Libresse, you will be part of a high-performing Nordic Marketing team responsible for developing one of the most trusted feminine care brands across the region. You will play a central role in shaping the brand agenda across the Nordic and Baltic markets, working closely with commercial teams as well as regional and global stakeholders.About the RoleIn this role, you will be responsible for driving the Libresse brand and commercial agenda across the Nordics and Baltics. You will translate the global strategy intro clear regional priorities and locally relevant activities that support profitable growth, market share development and long-term brand equity.You will own key parts of the annual brand plan and lead the development and execution of communication, campaigns, innovation launches and commercial initiatives. You will also manage the product portfolio and contribute to pricing and assortment priorities.Working cross-functionally with Digital, SoMe, E-commerce, local commercial teams and global teams, you will ensure alignment from strategy through execution. The role involves extensive interaction with local, regional and global stakeholders, as well as external partners and agencies.This position is based in Gothenburg, and reports to the Marketing Manager Feminine Region North.What You Will DoOwn the Libresse brand agenda for Region North, driving commercial performance, brand growth and long-term market positioning.Translate business objectives, consumer insights and global strategy into clear regional priorities and activation plans.Drive portfolio, NRM, and innovation initiatives, including global and regional launches, in close collaboration with commercial and cross-functional teams.Define campaign strategy, key messaging, and communication direction, ensuring consistent and high-quality execution across channels and markets.Lead campaign projects from planning to delivery.Use brand, market and consumer insights to identify growth opportunities, track performance, and optimize brand and commercial activities.Who You AreYou are a commercially minded and consumer-focused marketer who combines strategic thinking with a hands-on approach. You feel comfortable taking ownership, setting direction and turning insights into clear priorities and impactful marketing activities. You are a collaborative and engaging team player who builds trust across functions and markets.University degree in Marketing, Business Administration or a relevant field.Strong experience in brand marketing, preferably withing FMCG.Strong commercial acumen, with experience in translating brand, consumer, and market insights into growth opportunities.Proven ability to develop brand plans and lead campaigns, portfolio initiatives, or product launches from strategy to execution.Strong analytical skillsExcellent project and stakeholder management skills, with the ability to lead cross-functional collaboration in a matrix organization.Fluency in English and at least one Nordic language, with ability to travel within the region when required.ApplicationInterested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail. Please use the link to apply via our career site.As we will be making ongoing selections, interviews might start before the application deadline. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role.What We Can Offer YouOur purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with UsApplication End Date:07 okt. 2026Job Requisition ID:Essity265597