Nordics Country Marketing Lead for GYN Solutions

Hologic, Inc.; Sweden; Vor Ort; Vollzeit

Jobbeschreibung

Hologic is a global leader in GYN Surgical Solutions, helping women overcome serious gynecological conditions and enabling healthcare professionals to deliver best‑in‑class care.

We’re seeking a Country Marketing Manager – Nordics to lead the development and execution of our marketing strategy across the Nordic region for the GYN Surgical Solutions portfolio. In this role, you will drive market growth, strengthen customer engagement, and work closely with cross‑functional teams to deliver impactful marketing initiatives aligned with regional and global objectives.

What to Expect:

• Develop and execute country-specific marketing strategies across the Nordic region aligned with overall business objectives
• Participate in strategic planning to support long‑term, profitable growth opportunities
• Implement account‑based marketing strategies to drive growth in key healthcare accounts
• Drive digital acceleration and customer engagement through platforms such as Salesforce and Pardot
• Conduct market analysis to identify trends, competitive dynamics, and growth opportunities
• Partner with the sales organization to support product launches, promotional campaigns, and commercial initiatives
• Develop and manage the regional marketing budget to ensure effective allocation of resources
• Create educational and promotional materials for healthcare professionals and customers
• Collaborate with regulatory and legal teams to ensure marketing activities meet local and regional compliance standards
• Work cross‑functionally with regional/country marketing, communications, sales, market access, and medical & scientific teams to ensure alignment
• Build and maintain relationships with key opinion leaders (KOLs) and professional societies within the gynecology and surgical landscape
• Provide marketing and product training to the sales organization to support successful commercial execution

What We Expect:

• Bachelor’s degree in marketing, business, life sciences, or a related field; Master’s degree preferred
• 5+ years of marketing experience within the Nordic region, or a combination of sales and marketing experience in healthcare
• Experience within the medical device or healthcare industry, ideally in gynecology, surgical solutions, or women’s health
• Strong understanding of the Nordic healthcare landscape, including public and private healthcare organizations
• Knowledge of healthcare marketing regulations and compliance requirements
• Experience with digital marketing tools and analytics platforms
• Strong strategic planning and analytical skills
• Experience managing product lifecycle and marketing campaigns
• Proven ability to develop and execute account‑based marketing initiatives
• Excellent communication and presentation skills in English; Nordic language skills (Swedish, Norwegian, or Finnish) are advantageous
• Strong stakeholder management and collaboration skills across cross‑functional teams
• Ability to balance strategic thinking with hands‑on campaign execution
• Strong project management skills with a track record of delivering initiatives on time and within budget
• Self‑starter with a creative, solution‑oriented mindset and strong organizational skills

Travel: Up to 40% across the Nordics
Language: English required; Swedish, Norwegian, or Finnish desirable

• A dynamic work environment where your ideas lead to tangible impact
• Competitive salary and benefits package, including health insurance
• Opportunities for professional growth and development within a global company
• A supportive, diverse and inclusive culture focused on innovation and teamwork

Ready to help shape the future of women’s health? Apply now.