Trade Activation Lead – Regulated FMCG & Horeca

GRG; Jeddah; On-site; SAR 167,000 - 279,000; Full time

Job summary

GRG in Jeddah is seeking a Senior Activation Manager to lead consumer and trade activation in a highly regulated market. You will navigate regulatory environments and align activation with business objectives, while coordinating with agencies and vendors to deliver compliant campaigns.

The role requires extensive experience in activation within FMCG/Horeca channels, excellent communication, and strong project management skills to drive successful initiatives in a restricted environment.

Qualifications

• Must understand regulatory environments and market access.
• Strong project management and cross-functional coordination required.
• Experience managing multiple agencies and vendors.
• Proven track record in consumer and trade activation.
• Knowledge of FMCG and Horeca channels preferred.

Responsibilities

• Navigate regulatory and cultural environments relevant to the markets.
• Lead consumer and trade activation within a regulated environment.
• Apply understanding of marketing regulations and legal restrictions.
• Apply knowledge of FMCG and Horeca channels.
• Align activation efforts with consumer needs and business objectives.
• Manage agencies, event vendors, and third-party partners.

Skills

Regulatory compliance

Project management

Agency management

Consumer activation

FMCG knowledge

Horeca channels

Communication skills

Job description

GRG in Jeddah is seeking a Senior Activation Manager to lead consumer and trade activation in a highly regulated market. You will navigate regulatory environments and align activation with business objectives, while coordinating with agencies and vendors to deliver compliant campaigns.

The role requires extensive experience in activation within FMCG/Horeca channels, excellent communication, and strong project management skills to drive successful initiatives in a restricted environment.