Sr Marketing Executive

LamdaX; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

LamdaX is seeking a Sr Marketing Specialist - Branding, PR & Sales to strengthen its brand presence, run marketing initiatives, support PR activities, and drive business growth and sales.

The role combines branding, digital marketing, content, PR, lead generation, and business development support, collaborating with management, sales, product, and creative teams to deliver impactful campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Graphic Design, or a related field.
• 4+ years of marketing, branding, PR, social media, account management, or related experience.
• Experience in brand management and campaign execution.
• Understanding of digital marketing and customer engagement.
• Strong communication, negotiation, and coordination skills.
• Ability to manage multiple projects and priorities.
• Creative thinking with commercial awareness.
• Experience working with creative teams and external resources.

Responsibilities

• Develop and maintain LamdaX's brand identity across channels.
• Support brand strategies, campaigns, and marketing initiatives.
• Research market trends, customer behavior, and competitors.
• Create marketing content to increase brand awareness and engagement.
• Coordinate with designers, copywriters, and external resources.
• Manage LamdaX's social media presence and content calendar.
• Coordinate PR campaigns, announcements, and external communications.
• Identify media and networking opportunities to boost visibility.
• Support lead-generation and customer acquisition efforts.
• Coordinate marketing projects from concept through execution.
• Track KPIs and evaluate campaign effectiveness.
• Use data and insights to improve marketing impact.

Skills

Brand management

Marketing campaigns

Social media

Public relations

Lead generation

Content creation

Communication

Project coordination

Negotiation

Creative thinking

Education

Bachelor's degree in Marketing

Job description

Sr Marketing Specialist - Branding, PR & Sales

About Us

We develop smart, sustainable, and scalable digital solutions that help organizations simplify business processes, transform data into decisions, and unlock opportunities for growth and innovation.

Website: www.lamdax.sa

About The Role

We are looking for a creative and commercially minded Sr Marketing Specialist - Branding, PR & Sales to strengthen LamdaX's brand presence, execute marketing initiatives, support PR activities, and contribute to business growth and sales.

The role combines branding, digital marketing, content, PR, lead generation, and business development support, working closely with management, sales, product, and creative teams.

Key Responsibilities

Branding & Marketing

• Develop and maintain LamdaX's brand identity and ensure consistency across all channels
• Support brand strategies, campaigns, and marketing initiatives
• Research market trends, customer behavior, and competitors to identify opportunities
• Develop creative concepts and marketing content that increase brand awareness and engagement
• Coordinate with designers, content creators, copywriters, and other creative resources

Social Media & Content

• Manage LamdaX's social media presence and content calendar
• Coordinate the creation, review, and publishing of content
• Monitor performance and recommend improvements to increase engagement and reach
• Ensure all content reflects LamdaX's brand voice and visual identity

Public Relations (PR)

• Support PR strategies and initiatives to strengthen LamdaX's public image and market presence
• Coordinate PR campaigns, announcements, media materials, and external communications
• Identify relevant media, industry, and networking opportunities that increase brand visibility
• Maintain consistent messaging across external communications and public-facing channels

Sales & Business Development

• Support lead-generation and customer acquisition initiatives
• Identify and qualify potential business opportunities
• Conduct market and customer research to understand target audiences and opportunities
• Assist with lead follow-up and business development activities

Campaign & Project Coordination

• Coordinate marketing projects from concept through execution
• Manage timelines, approvals, revisions, and deliverables
• Translate business requirements into clear creative briefs and actionable tasks
• Coordinate with internal teams and external agencies or freelancers when required

Reporting & Performance

• Track marketing, social media, brand, and lead-generation KPIs
• Prepare regular performance reports and evaluate campaign effectiveness
• Use data and customer insights to recommend improvements

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, Graphic Design, or a related field
• 4 years+ of relevant experience in marketing, branding, PR, social media, account management, or a related role
• Practical experience in brand management and marketing campaign execution
• Understanding of digital marketing, social media, PR, and customer engagement
• Strong communication, negotiation, and coordination skills
• Ability to manage multiple projects and priorities
• Creative thinking combined with commercial and business awareness
• Experience working with creative teams and external resources

Preferred Skills

• Brand Strategy & Management
• Public Relations
• Social Media & Content Marketing
• Digital Marketing
• Creative Direction
• Sales & Lead Generation
• Market & Trend Analysis
• Client/Account Management
• Project Management
• Presentation & Communication
• Negotiation
• Graphic Design understanding

Key Competencies

• Creativity & Innovation
• Commercial Awareness
• Brand Ownership
• Communication
• Collaboration
• Organization & Execution
• Problem SolvingCustomer Focus

Success in This Role

• Strengthen and maintain a consistent LamdaX brand identity
• Increase brand awareness, engagement, and PR visibility
• Deliver effective marketing and PR campaigns on time
• Generate and support qualified sales opportunities
• Improve marketing effectiveness using data and customer insights
• Build strong collaboration between marketing, sales, creative, and management teams