Senior Director Planning

Qiddiya | القدية; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading investment firm in Saudi Arabia is seeking a Senior Director - Planning to spearhead the marketing strategy and planning initiatives. The role requires over 15 years of experience in marketing, where you will develop integrated marketing plans, lead market research, and collaborate with cross-functional teams. Ideal candidates will possess strong analytical and leadership skills and have a proven track record in driving successful marketing strategies. The company offers a comprehensive compensation and benefits package.

Benefits

Comprehensive compensation and benefits package

Qualifications

• 15+ years of experience in marketing planning and strategy development.
• Strong analytical skills with a data-driven decision-making approach.
• Exceptional communication and presentation skills.

Responsibilities

• Develop comprehensive marketing planning strategies aligned with business objectives.
• Lead market research to inform marketing strategies.
• Collaborate with cross-functional teams for integrated marketing efforts.
• Monitor and analyze campaign performance metrics.
• Present marketing plans and performance reports to executive leadership.

Skills

Analytical skills

Communication skills

Leadership

Education

Bachelor's degree in Marketing or Business Administration

Master's degree (preferred)

Job description

Overview

Qiddiya Investment Company is actively seeking a Senior Director - Planning to lead our marketing strategy and planning efforts. This role is critical in crafting comprehensive marketing plans that align with Qiddiya's vision and project objectives, ensuring a cohesive approach to all marketing initiatives.

The Senior Director - Marketing Planning will oversee the development and execution of integrated marketing plans, guiding cross-functional teams in implementing strategies that effectively communicate Qiddiya's brand and offerings. You will be instrumental in driving market research, audience segmentation, and campaign performance analysis to optimize marketing effectiveness.

Responsibilities

• Develop and implement comprehensive marketing planning strategies aligned with Qiddiya's business objectives and brand positioning
• Lead market research efforts to identify target audiences, market opportunities, and competitive landscape to inform marketing strategies
• Collaborate with cross-functional teams, including sales, operations, and digital marketing, to ensure integrated marketing efforts
• Oversee the creation of detailed marketing campaign plans, including timelines, budgets, and resource allocation
• Monitor and analyze campaign performance metrics to assess effectiveness and drive continuous improvement
• Foster strong relationships with internal stakeholders and external partners to ensure alignment on marketing objectives
• Mentor and develop a high-performing marketing team, promoting a culture of collaboration and innovation
• Present marketing plans and performance reports to executive leadership and key stakeholders

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
• 15+ years of experience in marketing planning, strategy development, and execution
• Strong analytical skills with a data-driven approach to decision-making
• Demonstrated experience in leading cross-functional teams and managing complex marketing campaigns
• Exceptional communication and presentation skills, with the ability to convey ideas clearly and effectively
• Proven track record of developing successful marketing strategies that drive engagement and revenue

Benefits

Offering a comprehensive compensation and benefits package.