Residential Marketing Director

The Red Sea Development Company; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading development firm is seeking a Residential Marketing Director to spearhead the marketing strategy for luxury residential projects. The role involves crafting exclusive campaigns, coordinating launch events, and supporting sales teams to boost residential sales. Ideal candidates will have a Bachelor's degree in marketing or business management and at least 6 years of experience in residential development marketing. English fluency and effective communication skills are essential for success in this position.

Qualifications

• Must have real estate marketing on international new developments expertise.
• Must have luxury real estate project or residential resort Marketing experience.
• Minimum of 6 years of prime residential development Marketing for major real estate developers.

Responsibilities

• Lead the execution of marketing strategies for RSG Residential.
• Create exceptional residential show suite experiences.
• Develop marketing materials and support sales teams.
• Oversee residential launch events with luxury hotel partners.
• Collaborate with agency teams for KPI management.

Skills

Excellent communication skills, fluent in English

International real estate experience

Residential Marketing Expert

Strategic thinker and action taker

Excellent project management skills

Collaborative and reliable

Passion for working launch events

Strong Self Confidence

Effective Listening/Questioning

Team-player willing to take on a new challenge

Education

Bachelor degree in marketing or business management

Job description

Job Purpose

The Residential Marketing Director – will be the key implementation leading on the Residential marketing strategy. The main focus of the job is to create new exclusive residential marketing capabilities and luxury residential sales campaigns for all RSG Residential sales assets.

Job Responsibilities

• Lead the execution of appropriate marketing local and international strategies to deliver across the major strategic thrusts / objectives of RSG Residential.
• Creation of exceptional residential show suite experiences for off plan sales with affective marketing.
• Create the marketing materials and marketing strategy for the residential sales and support the sales team with all marketing needs.
• Oversee the set-up ad managed of residential launch events in partnership with luxury hotel brands.
• Develop with the team excellent residential show suites for off plan sales and marketing campaigns.
• Co-Establish Residential Marketing based KPI targets for the destination brand, RSG.
• Provide input into the definition of the product, channel and customer strategies for each of the current and future residential assets within RSG.
• Review the channels plan by sector by project and manage the engagement program between RSG, WPP, Creative Agencies, and hotel operator partners.
• Collaborate and contribute to the management of agency teams through the implementation of annual business plans and KPI’s, where applicable for communications, public relations, social media, events and exhibitions.
• Co-Manage the allocated RSG Residential marketing budget and planning, working closely with Executive Director Residential, business development, finance, investment and project management / development teams.
• Focus on the delivery of performance objectives, provides necessary support to the marketing team to deliver against established KPI’s.

Policies, Systems, Processes, Procedures, Standards and Reports

• Follow all relevant functional policies, processes, standard operating procedures, and instructions to ensure that work is carried out in a controlled and consistent manner.
• Assist in the preparation of accurate and timely functional MIS statements and reports to meet corporate and functional requirements, policies, and standards.

Safety, Quality & Environment

• Apply safety, quality and environmental management policies, procedures, and controls to ensure employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.

Continuous Improvement

Contribute to the identification of opportunities for continuous improvement of department’s systems, processes and practices considering ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.

Qualification and Experience

• Bachelor degree in marketing or business management.
• Must have real estate marketing on international new developments expertise.
• Must have luxury real estate project or residential resort Marketing experience.
• Minimum of 6 years of prime residential development Marketing for major real estate developers or global property businesses.
• An understanding of UHNWIs and HNWIs real estate requirements from a marketing perspective.

Skills

• Excellent communication skills, fluent in English speaking and writing.
• International real estate experience.
• Residential Marketing Expert able to create luxury real estate marketing campaigns.
• Strategic thinker and action taker.
• Excellent project management skills.
• Collaborative and reliable.
• Passion for working launch events and leading from the front.
• Passion for on-time delivery.
• Strong Self Confidence.
• Ability to present and report.
• Effective Listening/Questioning.
• Team-player willing to take on a new challenge.