PRODUCT SENIOR SPECIALIST

Napco National Company; Makkah Region; On-site; SAR 65,000 - 105,000; Full time

Job summary

Napco National Company seeks a Marketing/Brand Coordinator with a focus on market research, competitive testing, and brand development in the FMCG sector. You will work with category teams and the digital marketing unit to deliver campaigns and initiatives aligned with brand strategy.

The role requires strong communication, analytical abilities, and experience with packaging and promotional activities. Saudi nationals preferred and on-site work in the Makkah region.

Qualifications

• Bachelor's degree in business administration (MBA preferred).
• 2–3 years of experience in FMCG.
• In-depth knowledge of marketing and sales operations.
• Excellent written and verbal communication, presentation and interpersonal skills.
• Must be familiar with a similar role.

Responsibilities

• Coordinate market research projects to develop insights for brand profile and architecture.
• Initiate competitive product testing and evaluation to define gaps and opportunities with monthly action plan and reporting.
• Follow up with category team to ensure CCFs are issued and hold monthly meetings with the brand manager to assess product quality.
• Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans to build consumer relationships and growth within budget.
• Coordinate approved packaging graphics projects with creative teams and suppliers to meet launch timelines and promo mechanics requirements.
• Analyze retail audit reports (AC Nielsen, EPOS) to monitor market share and track competitor moves with corrective actions.
• Manage social media communication and editorial campaigns on all platforms as per yearly calendar with digital marketing team.
• Execute and present the monthly closing report with brand performance and project updates.

Skills

Excellent written and verbal comms

Interpersonal skills

Presentation skills

Analytical skills

Microsoft Office proficiency

Education

Bachelor's degree in Business Administration

MBA

Tools

Microsoft Office

Job description

Job Description

Job Responsibilities & Tasks (Duties include but are not limited to)

( For Saudi Nationals Only )

• Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
• Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
• Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
• Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
• Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches and promo mechanics requirements.
• Analyze retail audit reports (AC Nielson, EPOS …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
• Manage social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.
• Execute and present the monthly closing report with brand performance and Projects update.

Required Job Qualifications & Competencies

Education & Experience

• Minimum bachelor's degree in business administration, MBA is a plus.
• A minimum of 2-3 years of experience in FMCG.
• In-depth knowledge of marketing and sales operations and processes.
• Must be knowledgeable in a similar role.
• Excellent written and verbal communication, presentation, and interpersonal skills.

Candidates are preferably with

• Business Graduate preferably marketing background ( Marketing Degree or Marketing work experience)
• Analytical skills
• Microsoft office high proficiency
• Good communication Skills.