Marketing Specialist

Omq Event Management; Riyadh; On-site; SAR 60,000 - 110,000; Full time

Job summary

OMQ in Riyadh is seeking a Marketing Specialist to promote the company’s identity and services across channels by executing campaigns and managing digital content.

You will coordinate creative efforts with teams to ensure consistent messaging, track performance, and support sales objectives by marketing services that reflect OMQ’s strength as a leading provider of premium event solutions.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Public Relations, or a related field.
• 2 to 4 years of marketing experience within the events, agency, or services sector.
• Good knowledge of digital and traditional marketing principles.
• Familiarity with digital advertising platforms and scheduling tools such as Buffer or Hootsuite.
• Proficiency with analytics tools (e.g., Google Analytics, Meta Business Suite).
• Ability to write engaging marketing content.
• Strong visual sense and ability to coordinate with design teams.

Responsibilities

• Execute marketing campaigns in line with agreed objectives and OMQ's corporate identity.
• Follow up on the implementation of the monthly marketing plan and ensure adherence to timelines.
• Support the organization of promotional campaigns for major events and exhibitions, in coordination with internal and external teams.
• Manage, update, and monitor content across digital platforms.
• Track the performance of advertising campaigns across various media and provide monthly analytical reports.
• Coordinate field-based promotional activities and those related to partners.
• Coordinate with the Business Development department to ensure marketing messaging aligns with commercial proposals.
• Monitor competitors and market trends to provide improvement suggestions on messaging, media, or plans.
• Ensure the availability of required marketing materials for all internal and external events and activities.
• Contribute to the preparation of presentations and visual assets supporting commercial promotion.
• Maintain the marketing materials database and ensure it is continuously updated.
• Support event documentation by coordinating with photographers and content producers.
• Carry out basic PR tasks such as preparing press releases or publishing event-related news.

Skills

Marketing strategy

Content writing

Digital advertising

Analytics

Education

Bachelor's degree in Marketing, Digital Media, Public Relations, or a related field

Tools

Buffer

Hootsuite

Google Analytics

Meta Business Suite

Job description

At OMQ, the Marketing Specialist plays a pivotal role in promoting the company's identity and services across multiple channels by executing marketing campaigns and managing digital content. This role coordinates creative efforts across all teams to ensure consistent marketing messaging and achieve reach and engagement goals. The Marketing Specialist contributes to raising awareness among potential clients about the company's offerings and supports sales objectives by marketing services in a way that reflects OMQ's strength as a leading provider of premium event solutions.

Duties & Responsibilities

• Execute marketing campaigns in line with agreed objectives and OMQ's corporate identity.
• Follow up on the implementation of the monthly marketing plan and ensure adherence to timelines.
• Support the organization of promotional campaigns for major events and exhibitions, in coordination with internal and external teams.
• Manage, update, and monitor content across digital platforms.
• Track the performance of advertising campaigns across various media and provide monthly analytical reports.
• Coordinate field-based promotional activities and those related to partners.
• Coordinate with the Business Development department to ensure marketing messaging aligns with commercial proposals.
• Monitor competitors and market trends to provide improvement suggestions on messaging, media, or plans.
• Ensure the availability of required marketing materials for all internal and external events and activities.
• Contribute to the preparation of presentations and visual assets supporting commercial promotion.
• Maintain the marketing materials database and ensure it is continuously updated.
• Support event documentation by coordinating with photographers and content producers.
• Carry out basic PR tasks such as preparing press releases or publishing event-related news.

Qualifications & Requirements

• Bachelor's degree in Marketing, Digital Media, Public Relations, or a related field.
• 2 to 4 years of marketing experience within the events, agency, or services sector.
• Good knowledge of digital and traditional marketing principles.
• Familiarity with digital advertising platforms and scheduling tools such as Buffer or Hootsuite.
• Proficiency with analytics tools (e.g., Google Analytics, Meta Business Suite).
• Ability to write engaging marketing content.
• Strong visual sense and ability to coordinate with design teams.