Marketing Specialist

Takara Hospitality Group (THG); Al Khobar; On-site; SAR 60,000 - 90,000; Full time

Job summary

Takara Hospitality Group (THG) is seeking a Marketing Specialist at its Head Office in Al Khobar, Saudi Arabia. You will develop and execute campaigns, manage brands across THG's restaurant portfolio, and drive engagement and growth through digital marketing and cross-functional coordination.

The role requires strong Arabic and English communication, 2–4 years of marketing experience, and the ability to manage multiple campaigns while maintaining brand consistency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of relevant marketing experience.
• Experience in hospitality, restaurant, food & beverage, or retail industry preferred.
• Practical experience in campaign execution, brand management, and digital marketing.
• Good understanding of social media platforms, paid advertising, and marketing analytics.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Excellent written and verbal communication skills in Arabic and English.
• Strong analytical, organizational, communication, and project management skills.
• Ability to manage multiple campaigns and meet deadlines.
• Creative thinking, attention to detail, and a results-oriented mindset.

Responsibilities

• Develop and execute marketing campaigns aligned with THG's objectives and brand strategies.
• Plan and implement promotional activities, seasonal campaigns, product launches, and events.
• Coordinate campaign objectives, audiences, channels, timelines and deliverables.
• Monitor campaign performance and optimize for effectiveness.
• Support brand positioning and ensure consistency across branches and digital platforms.
• Coordinate with designers, photographers, videographers, and content creators.
• Prepare regular marketing performance reports and campaign summaries.
• Support budgeting and supplier coordination for marketing activities.
• Collaborate with restaurant operations to drive traffic and sales.

Skills

Communication

Analytical

Organization

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Job description

Job Description: Marketing Specialist

Company: Takara Hospitality Group (THG)
Department: Marketing
Location: Head Office – Al Khobar, Saudi Arabia
Reports To: Marketing Manager

1. Working Schedule

• Working Days: 6 days per week.

• Working Hours: 8 hours per day, from 9:00 AM to 5:00 PM.

2. Job Purpose

The Marketing Specialist is responsible for developing, implementing, and evaluating marketing activities that support Takara Hospitality Group and its restaurant brands. The role focuses on executing marketing campaigns, developing promotional strategies, analyzing performance, supporting brand positioning, and driving customer engagement and business growth across the group's portfolio.

3. Key Responsibilities

A. Marketing Strategy and Campaign Management

• Develop and execute marketing campaigns aligned with THG's business objectives and brand strategies.

• Plan and implement promotional activities, seasonal campaigns, product launches, and special events.

• Coordinate campaign objectives, target audiences, communication channels, timelines, and deliverables.

• Monitor campaign performance and recommend improvements to maximize effectiveness.

• Ensure marketing initiatives support customer acquisition, retention, brand awareness, and sales growth.

B. Brand Management

• Maintain brand consistency across all marketing communications and promotional materials.

• Support the development and implementation of brand positioning strategies for THG's restaurant brands.

• Ensure marketing activities comply with approved brand guidelines.

• Identify opportunities to strengthen brand awareness and differentiate each brand in the market.

• Coordinate with internal teams to ensure consistent brand representation across branches and digital platforms.

C. Digital Marketing and Social Media

• Plan and execute digital marketing activities across relevant platforms.

• Coordinate with social media specialists and content creators to ensure marketing content aligns with campaign objectives.

• Support paid advertising campaigns and monitor their performance.

• Analyze digital marketing metrics, including reach, engagement, conversions, and return on advertising spend where applicable.

• Identify digital marketing trends and opportunities relevant to the hospitality and restaurant industry.

D. Content and Promotional Materials

• Develop marketing briefs for campaigns, promotions, and creative projects.

• Coordinate the creation of promotional materials, advertisements, menus, and in-store marketing assets.

• Review marketing content to ensure accuracy, relevance, and consistency with brand messaging.

• Collaborate with graphic designers, photographers, videographers, and content creators.

• Ensure all materials are reviewed and approved before publication or distribution.

E. Market Research and Competitor Analysis

• Conduct market research to understand customer preferences, market trends, and competitor activities.

• Monitor competitor promotions, pricing strategies, product launches, and marketing campaigns.

• Identify opportunities to improve THG's market positioning and customer experience.

• Provide insights and recommendations based on market data and customer feedback.

F. Restaurant and Branch Marketing

• Coordinate marketing campaigns and promotional activities with restaurant operations teams.

• Support the implementation of branch-level promotions and seasonal offers.

• Ensure approved campaigns are executed consistently across relevant locations.

• Gather feedback from restaurant teams regarding campaign effectiveness and customer response.

• Support local marketing initiatives designed to increase restaurant traffic and sales.

G. Budget and Supplier Coordination

• Support the preparation and monitoring of marketing budgets.

• Coordinate with external agencies, printing companies, production teams, and other suppliers.

• Review quotations and follow up on project deliverables and deadlines.

• Monitor campaign expenses and maintain accurate marketing records.

• Ensure marketing resources are used efficiently and in line with approved budgets.

H. Reporting and Performance Analysis

• Prepare regular marketing performance reports and campaign summaries.

• Track key performance indicators and evaluate campaign effectiveness.

• Analyze customer engagement, promotional performance, and relevant sales data.

• Provide actionable recommendations to improve future campaigns.

• Present findings and progress updates to the Marketing Manager.

4. Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 2–4 years of relevant marketing experience.

• Experience in the hospitality, restaurant, food and beverage, or retail industry is preferred.

• Practical experience in campaign execution, brand management, and digital marketing.

• Good understanding of social media platforms, paid advertising, and marketing analytics.

• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

• Excellent written and verbal communication skills in Arabic and English.

• Strong analytical, organizational, communication, and project management skills.

• Ability to manage multiple campaigns and meet deadlines.

• Creative thinking, attention to detail, and a results-oriented mindset.

5. Key Performance Indicators (KPIs)

• Marketing campaign delivery within approved timelines.

• Campaign performance against defined objectives.

• Improvement in brand awareness and customer engagement.

• Contribution of marketing activities to restaurant traffic and sales growth.

• Digital advertising performance and return on advertising spend, where applicable.

• Accuracy and timeliness of marketing reports.

• Compliance with brand guidelines across marketing channels.

• Effective management of marketing budgets and supplier deliverables.

• Quality of collaboration with restaurant operations and internal departments.