Marketing Manager

Tarabut; Riyadh Region; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading fintech company is seeking a professional responsible for shaping its external and internal communications while building its brand presence in Saudi Arabia and the GCC. The role involves managing PR, communications strategy, and growing the company’s LinkedIn presence, with a requirement of 5–8+ years of experience in relevant fields, ideally in fintech. The environment is fast-paced, and fluency in Arabic and English is required.

Benefits

High strategic visibility

Brand ownership & creative freedom

Massive regional impact

High-growth environment

Qualifications

• 5–8+ years’ experience in relevant fields, ideally within fintech.
• Demonstrated success in shaping brand presence in GCC markets.
• Comfortable working hands-on in a lean, fast-moving environment.

Responsibilities

• Build and strengthen the brand identity across KSA and the wider region.
• Lead PR and communications strategy across all GCC markets.
• Own and grow the company's LinkedIn presence.

Skills

PR, communications, or brand marketing experience

Excellent writing and storytelling skills

Fluency in Arabic and English

Deep understanding of the Saudi market

Experience in a fast-moving environment

Job description

Overview

This role is responsible for shaping how Tarabut is perceived both externally and internally. Beyond managing communications, this role builds and amplifies Tarabut’s brand presence, ensuring Tarabut becomes a well‑known, trusted, and respected financial technology brand in Saudi Arabia and across the GCC. You will own how Tarabut shows up in the market: the story we tell, the credibility we build, and the reputation we reinforce across all audiences; regulators, partners, ecosystem leaders, media, and our own internal teams. This is a communications‑led marketing role focused on brand, narrative, ecosystem visibility, and reputation building.

Responsibilities

Brand Leadership & Positioning

• Build and strengthen Tarabut’s brand identity across KSA and the wider region.
• Ensure Tarabut becomes a recognisable and respected brand within the fintech ecosystem.
• Shape how Tarabut is perceived internally and externally — ensuring consistency, confidence, and clarity.
• Own Tarabut’s brand voice, messaging, and visual identity across all markets.
• Align brand and narrative with Saudi Vision 2030 and relevant regional fintech priorities.

PR, Communications & Narrative

• Lead and manage Tarabut’s PR and communications strategy across all GCC markets.
• Develop clear, credible narratives that simplify complex fintech and regulatory topics.
• Drive media engagement, press releases, ecosystem announcements, and thought‑leadership content.
• Support senior leadership with speeches, panel preparation, opinion pieces, and public positioning.

Social Media & Content

• Own and grow Tarabut’s LinkedIn presence as the primary external communications channel.
• Build a strong, consistent content calendar that highlights key milestones, partnerships, products, and people.
• Transform internal updates into strategic brand‑building stories.
• Ensure all content is impactful, relevant, and credibility‑enhancing.

Ecosystem, Events & Partnerships

• Build Tarabut’s visibility across the fintech ecosystem in KSA and the GCC (Fintech Saudi, LEAP, conferences, forums).
• Support events, strategic partnerships, and ecosystem engagement activities.
• Coordinate joint announcements and communications with partners.

Agency & Stakeholder Management

• Manage relationships with PR, media, and creative agencies.
• Collaborate closely with Product, Commercial, Compliance, Leadership, and People teams.
• Act as a trusted advisor to senior leaders on reputation, communications, and brand strategy.

Qualifications

• 5–8+ years’ experience in PR, communications, or brand marketing, ideally within fintech, financial services, or B2B technology.
• Demonstrated success shaping external communications and brand presence across GCC markets.
• Excellent writing, storytelling, and executive‑level messaging skills.
• Deep understanding of the Saudi market and regional business context.
• Fluency in Arabic and English (written and spoken).
• Comfortable working hands‑on in a lean, fast‑moving environment.

This role is open to Saudi and GCC nationals only.

Bonus Points

• Experience working with regulators, banks, or financial institutions.
• Existing media or ecosystem relationships in KSA or the wider GCC.
• Experience supporting leadership thought‑leadership and public positioning.

Benefits

• High strategic visibility: You directly shape how Tarabut is perceived across KSA and the GCC, influencing regulators, partners, ecosystem leaders, media, and internal teams.
• Brand ownership & creative freedom: Full autonomy to drive brand voice, narrative, and visual identity across markets; you set the standard for how the company shows up.
• Massive regional impact: Your work contributes to brand credibility aligned with Saudi Vision 2030 and the wider fintech ecosystem, with direct influence on the company’s reputation and traction.
• High‑growth environment: Contribute to a rapidly scaling fintech operating across the GCC, with the opportunity to build new playbooks, processes, and ecosystem presence from the ground up.