Marketing Manager

AlasilaCX; Riyadh Region; On-site; SAR 80,000 - 100,000; Full time

Job summary

A leading marketing firm in the Riyadh Region seeks a Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will have over 5 years of experience, particularly in the staffing or customer experience industries. Responsibilities include managing digital marketing campaigns, engaging content creation, and analytics to drive results. Excellent communication skills in Arabic and English are preferred, alongside a strong creative and analytical ability.

Qualifications

• 5+ years’ experience in marketing, ideally within staffing or HR services.
• Proven track record in digital marketing and brand management.
• Excellent communication skills in Arabic and English.

Responsibilities

• Develop and implement a marketing strategy aligned with company growth goals.
• Identify target markets, trends, and customer needs.
• Manage SEO, SEM, and paid media campaigns.
• Plan and execute marketing campaigns and industry events.
• Monitor and analyze KPIs and campaign effectiveness.

Skills

Digital marketing

Lead generation

Brand management

SEO

Social media knowledge

Content creation

Analytical thinking

Education

Bachelor’s degree in marketing or related field

Master’s degree (preferred)

Job description

Role Overview

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that build brand awareness, attract clients, and support our staffing and customer experience services. This role requires a balance of strategic thinking, hands‑on execution, and collaboration with cross‑functional teams to drive measurable results.

Key Responsibilities

Strategy & Planning

• Develop and implement a marketing strategy aligned with company growth goals.
• Identify target markets, trends, and customer needs within the CX and staffing industries.

Brand & Content

• to strengthen the company’s brand positioning across digital and offline channels.
• Oversee the creation of engaging content (blogs, case studies, social media, campaigns).

Digital Marketing

• to manage SEO, SEM, and paid media campaigns to increase visibility.
• Drive lead generation through social platforms (LinkedIn, Instagram, etc.) and email campaigns.

Campaigns & Events

• Plan and execute marketing campaigns, industry events, and client engagement activities.
• Support employer branding and recruitment marketing initiatives.

Analytics & Reporting

• to monitor and analyze KPIs, ROI, and campaign effectiveness.
• Provide insights and recommendations for continuous improvement.

Skills

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, or related field (master’s is a plus).
• 5+ years’ experience in marketing, ideally within staffing, HR services, or customer experience industries.
• Proven track record in digital marketing, lead generation, and brand management.
• Strong knowledge of social media, content creation, and marketing automation tools.
• Excellent communication and presentation skills (Arabic & English preferred).
• Creative thinker with analytical ability to turn data into strategy.