Marketing and Communication Executive

Accor; Saudi Arabia; On-site; SAR 200,000 - 300,000; Full time

Job summary

A global hospitality company is looking for an enthusiastic Marketing & Communication Executive in AlUla, Saudi Arabia. This role blends creativity with strategic marketing to promote a captivating cultural destination. Responsibilities include developing campaigns, managing digital presence, and collaborating with local stakeholders. The ideal candidate holds a Bachelor's in a relevant field, has at least 2 years of marketing experience, and strong communication skills, especially in English and Arabic. Join us to elevate tourism growth in AlUla.

Qualifications

• Minimum of 2 years of experience in marketing, communications, or brand management, preferably in tourism or cultural sectors.
• Knowledge of Saudi Arabian culture and local marketing landscape is essential.
• Fluency in English; Arabic language skills are highly advantageous.

Responsibilities

• Develop and execute comprehensive marketing and communication campaigns.
• Create compelling content for various platforms.
• Manage and optimize digital presence, including social media.

Skills

Digital marketing knowledge

Excellent written and verbal communication skills in English

Social media management

Interpersonal and teamwork skills

Strong analytical skills

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Microsoft Office suite

Adobe Creative Suite

Canva

Job description

Company Description

"Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/. Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

We are seeking an enthusiastic and detail-oriented Marketing & Communication Executive to join our dynamic team in AlUla, Saudi Arabia. As a key player in our marketing department, you will have the exciting opportunity to promote one of the world's most captivating cultural and historical destinations. This role combines creativity with strategic thinking to develop and implement effective communication strategies that elevate our brand and drive tourism growth in this unique location.

• Develop and execute comprehensive marketing and communication campaigns aligned with our organization's goals and AlUla's unique cultural offerings
• Create compelling content for various platforms, including website, social media, brochures, and press releases
• Manage and optimize our digital presence, including social media channels and website content
• Coordinate with PR teams to organize media visits, influencer collaborations, and press events
• Collaborate with local tourism boards, cultural institutions, and stakeholders to promote AlUla's attractions
• Analyze campaign performance, marketing ROI, and social media engagement to inform future strategies
• Ensure all marketing materials adhere to brand guidelines and accurately represent AlUla's rich heritage
• Support the organization and promotion of cultural events, exhibitions, and seasonal tourism campaigns
• Maintain relationships with external agencies and vendors, ensuring timely delivery of projects
• Stay updated on Saudi Arabian tourism trends and incorporate them into marketing initiatives

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Minimum of 2 years of experience in marketing, communications, or brand management, preferably in tourism or cultural sectors
• Excellent written and verbal communication skills in English; Arabic language skills are highly advantageous
• Strong digital marketing knowledge and proven experience in social media management
• Proficiency in Microsoft Office suite; experience with design tools like Adobe Creative Suite or Canva is a plus
• Demonstrated ability to handle multiple projects and meet deadlines in a fast-paced environment
• Creative mindset with a good understanding of branding and visual aesthetics
• Strong analytical skills to interpret data and adjust marketing strategies accordingly
• Excellent interpersonal and teamwork skills, with the ability to collaborate across departments
• Knowledge of Saudi Arabian culture and the local marketing landscape
• Familiarity with tourism and hospitality industry trends, particularly in cultural and heritage tourism
• Adaptability and willingness to work flexible hours as required by events and campaigns
• Passion for promoting cultural heritage and creating impactful storytelling

Additional Information

Experience is an asset. Prior experience working with Opera or a related system. Strong interpersonal and problem solving abilities. Fluency in English, additional languages are a plus