Marketing Associate

The professionals; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A regional marketing firm in the Riyadh Region is seeking a candidate for a multifaceted marketing role involving social media management, collaboration with sales teams, and data reporting through HubSpot. The ideal candidate should have a minimum of 1-4 years' experience in B2B or technology, alongside strong communication skills and analytical abilities. This position provides an exciting opportunity to work on various marketing campaigns and events, ensuring brand consistency and effective corporate communications.

Qualifications

• Minimum experience of 1-4 years in preferably B2B or technology industry.
• Strong understanding of the local business culture and norms.
• Energetic & enthusiastic.

Responsibilities

• Monitor and operate social media pages for the country.
• Work closely with sales teams for timely CRM updates.
• Utilize HubSpot to monitor website traffic and social media engagement.
• Support the regional marketing team in all marketing initiatives.
• Execute recruitment and marketing events, job fairs, etc.
• Analyze sponsorship proposals and collaborate on budgets.

Skills

Strong research and analytical abilities

Excellent communication & social skills

Creative Thinker

Experience with marketing tools (e.g., HubSpot, Google Analytics)

Education

Minimum graduate from a top tier university

Tools

HubSpot

Google Analytics

Job description

Primary Responsibilities

• Social Media:
  • Monitor and operate social media page for the country
  • Brainstorming content ideas for social media and planning social media campaigns
  • Keep up to date with trending topics/important events to leverage on social media
  • Research on latest trends and on what other companies are doing
  • Prepare social media Monthly/Quarterly calendars
• Collaborating Across Teams
  • Work closely with locally based sales teams to qualify and handover incoming leads from marketing channels
  • Work closely with the sales teams for timely CRM updates for better reporting
  • Work closely with the Marketing Head for the implementation of marketing strategies
  • Work with the locally based agency (if any) and report to the regional manager on a day-to-day basis
• CRM Data and Reporting
  • Be able to update/complete any missing lead data in HubSpot with sound research capabilities
  • Responsible for Marketing automation through CRM
  • Utilizing HubSpot to monitor website traffic and social media engagement to track potential customers and new leads. Ensuring all content is linked to HubSpot for analysis and tracking
• Branding and Corporate Communications
  • Support the regional marketing team in all marketing initiatives and plans for the country
  • Effective collaboration with multiple departments to ensure corporate communication and branding is consistent all over
• Campaign/Event Management
  • Executing (External) - Recruitment and Marketing events, Job & Career Fairs, Recruitment Events, etc.
  • Assisting in outbound Lead generation by webinars and conferences
  • Coordinate with designers/videographers, explain the content idea if needed, and provide feedback on the designed items
  • Assist in the creation of all marketing collateral for various campaigns and events, such as press releases, taglines, emails (for different stakeholders like vendors, speakers), sponsorship proposals, pre-and post-event blogs, etc.
  • Create event-based content calendars
• Sponsorship Negotiation and Recommendations
  • Analyze all sponsorship proposals received from events, universities, etc. and gauge their relevance
  • Collaborating with Marketing Manager on budgets and branding of the event
  • Manage and execute all particulars of branding, giveaways, etc. for the events and collaborate with Admin to make it happen
• Market Research
  • Research and collect ideas for marketing collateral designs - Brochures, flyers, posters, banners, certificates, standees, etc.
  • Other research for different Marketing campaigns
  • Competitor analysis

Preferred Experience and Background

• Minimum graduate from a top tier university
• Minimum experience of 1-4 years in preferably B2B or technology industry
• Experience with marketing tools e.g.: HubSpot, Google Analytics etc.
• Strong research and analytical abilities
• Strong understanding of the local business culture and norms
• Excellent communication & social skills
• Energetic & enthusiastic
• Creative Thinker and Tech Savvy