Head of Marketing

VIPKid; Riyadh; On-site; SAR 300,000 - 400,000; Full time

Job summary

A global online education company is seeking an experienced Marketing Director in Riyadh, KSA. This role involves owning and leading marketing strategies to drive brand awareness and sustainable growth. Candidates should have over 10 years of marketing experience, ideally in education or consumer brands. Responsibilities include defining marketing strategies, leading teams, and analyzing market data. This full-time position requires strong execution skills and cross-team collaboration.

Qualifications

• 10+ years of marketing experience with leadership responsibility.
• Strong understanding of the KSA consumer and education market.
• Education, EdTech, or consumer brand experience preferred.

Responsibilities

• Define and execute VIPKid’s marketing strategy in the KSA market.
• Build and lead the local marketing team and agency partners.
• Own marketing budgets, forecasting, and ROI measurement.
• Analyze market trends, competitor activity, and consumer insights.

Skills

Marketing strategy development

Team leadership

Budget management

Market analysis

Digital marketing

Education

Bachelor’s degree in Marketing, Business or related field

Job description

VIPKid is a global online education technology company delivering premium English learning experiences. In KSA, VIPKid focuses on brand growth, localized content, influencer engagement, and high-quality offline and online learning programs.

Job Summary

Own and lead VIPKid’s full marketing strategy in KSA to drive brand awareness, lead generation, and sustainable business growth.

Key Responsibilities

• Define and execute VIPKid’s marketing strategy in the KSA market
• Build and lead the local marketing team and agency partners
• Own marketing budgets, forecasting, and ROI measurement
• Develop brand positioning and messaging for the Saudi market
• Drive lead generation to support sales and enrollment targets
• Oversee digital, offline, influencer, and performance marketing campaigns
• Ensure alignment with VIPKid global brand and education standards
• Analyze market trends, competitor activity, and consumer insights
• Support launch of new products, stores, and learning initiatives
• Present performance reports and insights to senior leadership

Job Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 10+ years of marketing experience with leadership responsibility
• Strong understanding of the KSA consumer and education market
• Education, EdTech, or consumer brand experience preferred

Working Conditions

Full-time position based in KSA. Role requires market knowledge, strong execution, and cross-team collaboration.

Seniority level

Director

Employment type

Full-time

Job function

• Marketing

Industries

E-Learning Providers