Head of Content

Confidential; Riyadh; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading content and marketing firm in Saudi Arabia is seeking a Head of Content to oversee content direction, marketing campaigns, and advertising initiatives. The ideal candidate will lead a team of creatives, develop engaging strategies, and collaborate with sales to maximize revenue through innovative campaigns across digital platforms. Applicants should have at least 7 years of experience in content leadership and a strong background in digital marketing strategies. Fluency in English is required, and Arabic is a plus.

Qualifications

• 7 years of proven track record in content leadership, preferably in digital media.
• In-depth understanding of digital marketing strategies.

Responsibilities

• Lead and inspire a team to deliver captivating content across platforms.
• Develop creative content and marketing strategies aligned with brand vision.
• Collaborate with sales to create compelling advertising campaigns.
• Analyze campaign performance and optimize marketing efforts.

Skills

Exceptional leadership and team management skills

Strong commercial acumen

Excellent communication skills

Fluency in English

Knowledge of Arabic

Education

Bachelor’s degree in Marketing, Communications, or related field

Master's degree

Job description

The Head of Content will be responsible for overseeing the direction of all content, marketing campaigns, and advertising initiatives. This role focuses on shaping and evolving the content strategy, ensuring brand consistency, and maximizing sales opportunities through impactful advertising. As a Creative Content Head you will be required to lead a team of creatives, working closely with marketing and sales teams, and delivering innovative campaigns that drive engagement, visibility, and revenue growth.

Key Responsibilities

• Lead and inspire a team of content creators, designers, and marketing professionals to deliver visually captivating and audience-relevant content for the Company across digital platforms, including social media, website, and mobile applications.
• Develop and execute creative content and marketing strategies that align with the Company’s vision, mission, and target audience, with a focus on driving engagement, brand awareness, and revenue.
• Collaborate closely with the sales team to create compelling advertising campaigns for clients, ensuring alignment with the Company’s brand values while maximizing profit from advertising and marketing sales.
• Oversee the creation of innovative digital advertising campaigns, both paid and organic, with a focus on enhancing audience interaction and achieving commercial success.
• Work with the marketing team to develop cross-functional strategies that improve the effectiveness of email marketing, social media, SEO, SEM, and paid media campaigns.
• Stay updated on market trends, cultural insights, and audience preferences to ensure content and marketing strategies remain relevant and fresh.
• Analyze campaign performance and generate actionable insights to continuously optimize marketing efforts and maximize return on investment (ROI).
• Maintain the highest quality standards in content production while adhering to Company’s branding guidelines and legal requirements.

SKILLS

• Exceptional leadership and team management skills with a strong ability to guide creative professionals and foster a collaborative team environment.
• Strong commercial acumen with experience in driving advertising revenue through creative campaigns and marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Fluent in English; Arabic is a plus.

QUALIFICATION & KNOWLEDGE

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field. A Master's degree is a plus.
• A proven track record (7 years) in content leadership, preferably within digital media, advertising, or lifestyle content.
• In-depth understanding of digital marketing strategies, including social media management, SEO, SEM, email marketing, and content marketing