Growth Analytics Lead: GA4, Tableau & Looker Studio

ABYAT; Riyadh; On-site; SAR 280,000 - 520,000; Full time

Job summary

ABYAT is seeking an experienced Digital Analytics Lead to transform data from GA4, Tableau and Looker Studio into actionable business insights. You will own the analytics framework, connect customer behavior with commercial performance, and drive growth across e‑commerce and marketing initiatives.

You will collaborate with Product, UX and Technology to define event tracking, data layers and measurement requirements while ensuring dashboards are executive‑ready and scalable.

Qualifications

• 5+ years of experience in Digital Analytics, BI, e‑commerce or Marketing Analytics.
• Advanced hands‑on expertise in GA4 is essential.
• Strong experience building dashboards in Tableau and Looker Studio.
• Deep knowledge of GA4 e‑commerce, events, funnels and attribution.
• Strong SQL skills and experience querying large datasets.
• Experience with GTM and digital measurement frameworks is desirable.
• Commercial mindset with ability to translate data into actionable recommendations.
• Excellent communication and stakeholder management for senior leadership.

Responsibilities

• Own analysis of e‑commerce and digital performance across the full customer journey.
• Use GA4, Tableau and Looker Studio to analyze customer behavior and marketing effectiveness.
• Build and analyze customer funnels across landing pages, PDPs, cart and checkout.
• Identify funnel leakage and opportunities; translate findings into recommendations.
• Develop dashboards covering e‑commerce, marketing, merchandising and customer performance.
• Collaborate with Product, UX, Marketing and Tech to define tracking and data requirements.
• Audit GA4 implementation and troubleshoot discrepancies between GA4 and transactional data.

Skills

GA4

Tableau

Looker Studio

SQL

CRO

A/B testing

Data storytelling

Tools

Tableau

Looker Studio

GTM

BigQuery

Python

R

Job description

ABYAT is seeking an experienced Digital Analytics Lead to transform data from GA4, Tableau and Looker Studio into actionable business insights. You will own the analytics framework, connect customer behavior with commercial performance, and drive growth across e‑commerce and marketing initiatives.

You will collaborate with Product, UX and Technology to define event tracking, data layers and measurement requirements while ensuring dashboards are executive‑ready and scalable.