Group Head of Luxury Marketing & Communications

SilverShoots; Makkah Region; On-site; SAR 450,000 - 750,000; Full time

Job summary

FRS Makkah seeks an accomplished Group Director of Marketing & Communications to steer strategic direction and execution across four luxury hotels in Makkah. You will oversee brand marketing, public relations, digital & content strategies, CRM and loyalty initiatives while collaborating with General Managers, sales, revenue and regional brand teams.

The role requires a strategic thinker with deep luxury hospitality experience, strong commercial acumen and the ability to balance diverse brands

Qualifications

• Minimum 10 years in marketing, PR and communications, preferably luxury hospitality.
• Excellent leadership with cross‑functional collaboration across operations, Sales, Revenue and brand teams.
• Fluency in English; Arabic is a strong advantage; proven KPI management and data‑driven decision making.

Responsibilities

• Develop and lead group marketing strategy and annual plans for four hotels.
• Define property positioning, brand standards and commercial objectives.
• Translate insights into actionable marketing strategies and campaigns.
• Lead multi‑channel campaigns focusing on peak periods like Umrah, Ramadan, Hajj.
• Drive revenue growth across rooms, F&B, meetings and events through targeted activations.
• Oversee CRM, loyalty programs, digital marketing and content strategy.
• Manage relationships with media, agencies, tourism authorities and partners.
• Ensure brand governance and local market relevance across portfolios.

Skills

Strategic marketing leadership

Brand positioning

Public relations

Digital marketing

CRM & loyalty marketing

Education

Bachelor’s degree in Marketing/Communications/Business

Postgraduate qualification or professional certification (advantage)

Job description

FRS Makkah seeks an accomplished Group Director of Marketing & Communications to steer strategic direction and execution across four luxury hotels in Makkah. You will oversee brand marketing, public relations, digital & content strategies, CRM and loyalty initiatives while collaborating with General Managers, sales, revenue and regional brand teams.

The role requires a strategic thinker with deep luxury hospitality experience, strong commercial acumen and the ability to balance diverse brands