E-Commerce Marketing Specialist

webook.com; Riyadh; On-site; SAR 111,600 - 167,400; Full time

Job summary

A dynamic e-commerce company in Saudi Arabia is seeking an E-Commerce Marketing Specialist to drive traffic, engagement, and online sales through performance marketing and SEO. The role involves executing campaigns across multiple platforms, managing SEO and product listings, and analyzing key metrics for performance improvements. The ideal candidate has a bachelor's degree in Marketing or E-Commerce and 2-4 years of related experience, along with hands-on experience with Google Ads and SEO principles.

Qualifications

• 2–4 years of experience in digital or e-commerce marketing.
• Hands-on experience with Google Ads and analytics tools.
• Knowledge of SEO principles and e-commerce CMS platforms.

Responsibilities

• Execute performance marketing campaigns across Meta, Google, and other platforms.
• Manage SEO/SEM and optimize product listings to improve visibility.
• Track key metrics including traffic, CTR, conversion rate, and ROAS.

Skills

Performance marketing

SEO

Content optimization

Data-driven strategies

Digital campaigns

Education

Bachelor’s degree in Marketing, E-Commerce, or related field

Tools

Google Ads

Meta Ads Manager

Analytics tools

Job description

The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.

Key Responsibilities:

• Execute performance marketing campaigns across Meta, Google, and other platforms.
• Manage SEO/SEM and optimize product listings to improve visibility and ranking.
• Coordinate promotional campaigns aligned with the marketing calendar.
• Track key metrics including traffic, CTR, conversion rate, and ROAS.
• Collaborate with creative, content, and product teams on campaign execution.
• Manage CRM and email marketing for retention and re-engagement.
• Prepare weekly and monthly performance reports and insights.

• Bachelor’s degree in Marketing, E-Commerce, or related field.
• 2–4 years of experience in digital or e-commerce marketing.
• Hands‑on experience with Google Ads, Meta Ads Manager, and analytics tools.
• Knowledge of SEO principles and e-commerce CMS platforms.
• Data‑driven mindset with strong attention to detail.