Director of Placemaking & District Experience

Qiddiya; Riyadh; On-site; SAR 600,000 - 1,000,000; Full time

Job summary

Qiddiya seeks a Director to lead the strategic direction, placemaking and theming across districts, translating city ambition into distinctive identities and compelling experiences. The role ensures district identity informs planning, asset relationships and public realm, balancing creative quality with commercial value and long-term legacy.

Reporting to executives, the Director will guide multidisciplinary teams, safeguard authorship, and align masterplans with citywide ambitions, delivering a

Qualifications

• 18–20 years of relevant professional experience in placemaking, thematic development, urban design or masterplanning, including substantial senior leadership responsibility.
• Degree in urban design, architecture, landscape architecture, planning or a related discipline.
• Demonstrated leadership of complex mixed-use, cultural, entertainment or destination districts from strategic vision through design and delivery.
• Proven ability to engage executive stakeholders, lead multidisciplinary teams and translate creative ambition into commercially and operationally viable outcomes.
• Strong expertise in district identity, thematic frameworks, public realm, experience planning, governance, procurement and budget management.
• Excellent strategic judgment, negotiation and executive communication skills, with sensitivity to Saudi cultural context.

Responsibilities

• Lead place vision, narrative, positioning and thematic strategies across assigned districts, establishing clear priorities and experience objectives.
• Direct the development of internal thematic strategies, safeguarding Qiddiya’s authorship while guiding consultant interpretation and design expression.
• Embed placemaking within Master Plans and assets designs, ensuring district identity informs spatial planning, asset relationships, public realm and development decisions.
• Establish a coherent approach to thematic expression across district, masterplan and asset scales, balancing citywide consistency with local distinctiveness.
• Lead the translation of approved strategies into designs, Place Books, experience frameworks and actionable design guidance.
• Direct integration across planning, architecture, landscape, public realm, arts, culture and infrastructure interfaces.
• Establish design review priorities and guide resolution of issues affecting place quality, thematic integrity and continuity.
• Maintain strategic oversight through design development and early delivery, ensuring changes are assessed against approved place objectives.
• Act as the senior place representative for assigned districts, engaging executive stakeholders and development leaders on strategic direction, priorities and key decisions.
• Build alignment across district teams, asset owners and corporate functions, resolving competing requirements and escalating material risks with clear recommendations.
• Establish governance, review milestones and decision pathways for place and theming within agreed approval structures.
• Present district strategies, investment priorities and delivery implications to leadership, securing alignment on the intended outcomes.
• Lead placemaking contributions to the City Framework Plan aligning district strategies with citywide ambition.
• Direct experience planning, activation and meanwhile-use strategies with relevant teams, connecting physical design with programming, marketing and operations.
• Ensure cultural relevance, accessibility, thermal comfort and people-first principles inform place outcomes.
• Establish performance measures linking placemaking to experience quality, commercial objectives, operational sustainability and long-term value.
• Lead place-related scopes, consultant appointments and procurement inputs, defining deliverables, responsibilities and quality expectations.
• Manage assigned budgets, resources and forecasts, recommending proportionate in-house and consultant delivery models.
• Lead multidisciplinary teams and consultants, developing internal capability and a culture of creative ownership, collaboration and delivery accountability.
• 18–20 years of relevant professional experience in placemaking, thematic development, urban design or masterplanning, including substantial senior leadership responsibility.
• Degree in urban design, architecture, landscape architecture, planning or a related discipline.
• Demonstrated leadership of complex mixed-use, cultural, entertainment or destination districts from strategic vision through design and delivery.
• Proven ability to engage executive stakeholders, lead multidisciplinary teams and translate creative ambition into commercially and operationally viable outcomes.
• Strong expertise in district identity, thematic frameworks, public realm, experience planning, governance, procurement and budget management.
• Excellent strategic judgment, negotiation and executive communication skills, with sensitivity to Saudi cultural context.

Skills

Urban design

Masterplanning

Leadership

Stakeholder engagement

Budget management

Public realm

Thematic development

Cultural context

Education

Degree in urban design

Job description

Qiddiya seeks a Director to lead the strategic direction, placemaking and theming across districts, translating city ambition into distinctive identities and compelling experiences. The role ensures district identity informs planning, asset relationships and public realm, balancing creative quality with commercial value and long-term legacy.

Reporting to executives, the Director will guide multidisciplinary teams, safeguard authorship, and align masterplans with citywide ambitions, delivering a