Director of End-User Experience & Care

webook.com; Riyadh; On-site; SAR 350,000 - 600,000; Full time

Job summary

webook.com, Saudi Arabia's leading event ticketing and experience platform, seeks a Director of End-User Experience & Care to design and drive a world-class care ecosystem. You will oversee global customer care, guide cross-functional teams, and implement scalable CX systems spanning web, app, and event-day experiences.

The role focuses on transforming every customer interaction into trust, retention, and advocacy, with a mandate to elevate CSAT, NPS, and lifetime value through data-driven

Qualifications

• 10+ years of experience in customer experience or care leadership.
• Bachelor's degree required; MBA preferred.
• Fluency in English; Arabic and/or French a plus.

Responsibilities

• Design and execute a global end-user care strategy.
• Lead 24/7 care operations and multi-market teams.
• Implement CRM and CX platforms (Zendesk, Salesforce Service Cloud).
• Establish care KPIs like CSAT, NPS, FCR, and response time.
• Partner with Product, Design, Marketing to improve journeys.
• Own CX data architecture and leadership dashboards.
• Recruit and mentor a global care leadership team.

Skills

Customer experience

Leadership

CRM tools

AI chat systems

Data analytics

English fluency

Strategic thinking

Education

Bachelor's degree in Business, Communications, or a related field

MBA preferred

Tools

Zendesk

Salesforce Service Cloud

Exacall

Job description

Do you want to love what you do at work? Do you want to make a difference, an impact, and transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you are looking for ,webook.com is Saudi's #1 event ticketing and experience booking platform in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion in sales.

The Director of End-User Experience & Care is responsible for designing and executing a comprehensive customer care strategy that drives satisfaction, loyalty, and advocacy across all user touchpoints. This leader will oversee the customer service function globally, build and manage a high-performing multi-market care team, and implement scalable systems that ensure seamless end-to-end experiences for every user interacting with webook.com - from booking to event day and beyond.

This is not a traditional "support" role. It's about building a world-class care ecosystem that turns every customer interaction into an opportunity to strengthen the brand and grow lifetime value.

Key Responsibilities:

• Develop and execute a global end-user care strategy that aligns with webook.com's vision and customer promise.
• Establish measurable care KPIs including CSAT, NPS, first-contact resolution, and response time.
• Build a multi-market care framework that accounts for regional differences (language, culture, event type, payment behavior).
• Collaborate with marketing, operations, and tech to design consistent customer journeys across web, app, and offline experiences.
• Oversee daily operations of customer care teams (in-house and outsourced), ensuring 24/7 coverage where needed.
• Lead the implementation of CRM and CX management platforms (e.g., Zendesk, Freshdesk, or Salesforce Service Cloud).
• Define and document SOPs, SLAs, and escalation flows across all care channels (chat, email, social, call center, and on-ground event support).
• Ensure all communication - automated or human - reflects webook.com's tone of voice and values.
• Partner with Product, Design, and Marketing to analyze friction points across the user journey and implement improvements.
• Use data analytics and customer feedback loops to influence product and policy decisions.
• Design and oversee proactive support systems (FAQs, help centers, chatbots, AI assistants) that empower users to self-serve effectively.
• Introduce VOC (Voice of Customer) programs to continuously gather and act on insights.
• Recruit, train, and mentor a global customer care leadership team.
• Build a service culture that celebrates empathy, problem-solving, and accountability.
• Design quarterly CX training programs for all front-facing departments.
• Promote a "care is marketing" philosophy - transforming every service interaction into a retention and upselling opportunity.
• Establish dashboards to track CX metrics and trends across markets.
• Report regularly to the COO and C-suite on insights, patterns, and actionable improvements.
• Own the customer care budget and resource allocation strategy.
• Collaborate with finance and product teams to quantify the ROI of customer satisfaction and retention initiatives.
• Own the restructuring and modernization of the customer care infrastructure to transform customer interactions into a reliable, decision-grade intelligence engine for leadership.
• Establish a robust CX data architecture across all care tools including Zendesk, Exacall, CRM, and any telephony or chat systems, ensuring accurate, consistent, and automated data capture.
• Design and enforce standardized reporting frameworks covering case volumes, resolution drivers, escalation patterns, agent productivity, backlog health, and recurring customer pain points across markets.
• Build executive-level dashboards that translate raw care data into clear insights for leadership, highlighting systemic issues, product gaps, operational bottlenecks, fraud patterns, and experience risks.
• Ensure leadership has real-time and periodic visibility into customer sentiment trends, incident root causes, and operational performance without dependency on manual reporting.
• Partner with Product, Tech, Marketing, and Operations to ensure customer care data directly informs roadmap prioritization, policy changes, and experience improvements.
• Introduce advanced analytics and tagging methodologies to classify cases by intent, severity, and business impact, enabling proactive interventions rather than reactive support.
• Hold full accountability for data accuracy, reporting quality, and insight relevance, ensuring customer care is treated as a strategic intelligence function, not a reactive service desk.

• Bachelor's degree in Business, Communications, or a related field (MBA preferred).
• 10+ years of experience in customer experience, service operations, or digital support leadership, preferably in e-commerce, ticketing, travel, or super-app environments.
• Proven record of building and scaling multi-market care operations.
• Strong understanding of CRM tools, AI chat systems, and customer data analytics.
• Exceptional communication and people-leadership skills.
• Fluency in English required; Arabic and/or French is a plus.
• Passion for entertainment, travel, and creating memorable experiences.