Director of Brand and Demand

Lucidya; Al Khobar; On-site; SAR 300,000 - 400,000; Full time

Job summary

A tech company in Saudi Arabia seeks a Marketing Director to integrate brand and demand strategies into a revenue-oriented engine. You'll lead brand positioning, oversee campaigns, and collaborate with sales and marketing functions to drive pipeline growth. The ideal candidate has over 12 years of B2B marketing experience, including leading a marketing organization. This role demands a strong understanding of SaaS environments and enterprise B2B buying cycles.

Qualifications

• 12+ years of B2B marketing experience.
• 4–5 years leading a multi-function marketing organization.
• Experience in high-growth SaaS environments.

Responsibilities

• Own brand positioning and messaging across all channels.
• Drive marketing-sourced pipeline targets.
• Lead planning of flagship events and campaigns.

Skills

B2B marketing experience

Digital advertising and performance

Team leadership

Cross-functional collaboration

Campaign management

Job description

The Marketing Director - Brand & Demand will own & integrate Lucidya’s brand and demand generation strategy into a single, revenue-oriented engine. This role ensures that brand investments directly support pipeline growth, market expansion, and commercial outcomes across enterprise and mid-market segments. This leader will oversee content, events, campaigns, digital advertising, and brand narrative, while partnering closely with other Marketing & Growth functions under the SVP such as Inside Sales, Product Marketing, and Marketing Operations to drive qualified pipeline and sustainable growth.

Responsibilities

Brand & Narrative Leadership

• Own Lucidya’s brand positioning, messaging architecture, and storytelling across all channels.
• Ensure content, creative, PR, events, and campaigns reinforce a consistent and differentiated market narrative.
• Act as final decision-maker on brand quality, tone, and creative standards.

Demand & Pipeline Ownership

• Own marketing-sourced pipeline targets in partnership with the Inside Sales Director.
• Translate brand strategy into demand programs that drive MQLs, SQLs, and revenue contribution.
• Oversee integrated campaigns across paid search, paid social, ABM, events, and content-led demand.

Campaigns, Content & Events

Lead the end-to-end planning and execution of:

• Flagship events and executive roundtables
• Integrated ICP and vertical campaigns
• Thought leadership programs and content series

Ensure campaigns are insight-led, performance-tracked, and continuously optimized.

Digital Advertising & Performance

• Provide senior leadership and direction for digital advertising and performance marketing.
• Set strategy for channel mix, experimentation, and budget allocation (in collaboration with Marketing Ops).
• Ensure performance marketing supports both short-term pipeline and long-term brand equity.

Team Leadership & Development

• Directly manage senior managers and leads across brand, content, campaigns, and digital advertising.
• Coach and upskill existing managers who are currently strong executors but inexperienced leaders.
• Build a high-accountability culture focused on outcomes, not activity.

Cross-Functional Leadership

Partner closely with:

• Inside Sales on funnel health and SQL quality
• Product & Customer Marketing on launches and GTM alignment
• Finance on budget planning, ROI, and forecasting
• Act as the primary marketing counterpart for commercial leadership on brand and demand matters.

Requirements

• 12+ years of B2B marketing experience.
• 4–5 years leading a multi-function marketing organization (brand + demand).
• Proven ownership of pipeline and revenue contribution, not just awareness metrics.
• Experience operating in scale-up or high-growth SaaS environments.
• Strong understanding of enterprise and mid-market B2B buying cycles.
• Experience in regional or multi-market expansion.

Preferred Experience

• Exposure to PLG or hybrid sales-led / product-led motions.
• Experience working closely with Inside Sales or SDR organizations.