Digital Partners Lead

Americana Restaurants; Riyadh; On-site; SAR 250,000 - 420,000; Full time

Job summary

Americana Restaurants is seeking a revenue growth leader to define and execute growth strategies across multiple brands and aggregators. You will partner with senior management to negotiate contracts, optimize campaigns, and drive ROI while controlling non-commission spend.

The role requires deep knowledge of the aggregator landscape, cross-functional collaboration, and a track record of delivering KPI-driven growth in e-commerce or multi-retail environments.

Qualifications

• Bachelor's in Marketing or related field.
• Analytics training or coursework in Excel modelling.

Responsibilities

• Define growth strategy for each brand and aggregator under responsibility.
• Build relationships with aggregators; support negotiations & renewals.
• Be the in-house expert on aggregator dynamics for responsible markets.
• Lead aggregator operations; streamline ways of working with IT projects.

Skills

Excellent communication

Negotiation

Stakeholder management

Analytical mindset

Education

Bachelor's in Marketing

Tools

Excel modelling

CRM systems

Job description

This role is responsible for growing revenue to targets, managing multiple brands and aggregators. Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.).Maximize the aggregator platform efficiency to capture and process the orders.

Responsibilities:

Strategic Accountabilities:

• Define the growth strategy for each brand and aggregator, under your responsibility.
• Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals
• Act as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets.

Operational Accountabilities:

Aggregator Operations responsibilities

• Lead aggregator operations management with internal operation stakeholders.
• Streamline ways of working with aggregators including IT projects.
• Be custodian of Marketing spends on aggregators and drive it for best ROI for business.

Project management responsibilities

• Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
• Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs
• Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings

Commercial responsibilities

• Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns
• Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization
• Minimize the marketing spend on aggregators and maximize conversions/RoI
• Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)
• Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator
• Liaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans

Guest experience responsibilities

• Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them
• Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team

Other support responsibilities

• Define the aggregator roll-out playbook, when launching new aggregators – address all the aspects of the deployment that can impact the commercials or guest experience
• Support the Brand/HD/CC ops team on aggregator channel initiatives, if required

Qualifications:

• Bachelors in Marketing
• Any additional training in analytics and/or excel modelling

Experience:

• 8-10 years’ experience in an e-commerce/agency/multi-retail company, in a revenue/growth driving role

Knowledge:

• A proven track record of new build and major alteration works

Skills:

• Excellent communication and negotiation skills
• Ability to work with people of various disciplines at all levels within an organization