Digital Marketing Specialist

Saudi Company For Hardware - SACO; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Job summary

Saudi Company For Hardware - SACO is hiring a Digital Marketing Specialist to plan, execute and optimize campaigns across paid and organic channels, driving qualified traffic and online sales. You will manage budgets, monitor performance, and report on ROAS and revenue.

The ideal candidate has a Bachelor's degree in marketing and 2–3 years in digital marketing, with Google Ads, Meta Ads, SEO, GA4, analytics, Excel, and budget management skills.

Qualifications

• Bachelor's degree in marketing, digital marketing, business, or a related field.
• Certifications in Google Ads, Meta, SEO (preferred).
• 2–3 years in digital marketing, performance marketing, or e-commerce.

Responsibilities

• Plan and execute paid digital campaigns across Google, Meta, Snapchat, TikTok, and other relevant channels.
• Manage and monitor the approved digital marketing budget.
• Track campaign performance including spend, traffic, orders, CPA/CPO, ROAS, and revenue.
• Optimize campaigns regularly based on performance and business objectives.
• Manage SEO activities to improve organic traffic and product visibility.
• Coordinate with the E-Commerce and Creative teams on campaign assets and landing pages.
• Monitor customer acquisition and campaign conversion performance.
• Conduct campaign and audience analysis to identify growth opportunities.
• Prepare weekly and monthly digital marketing performance reports.
• Ensure proper campaign tracking, tagging, and attribution.
• Ensure marketing spend is aligned with sales and profitability objectives.
• KPIs: Sales achievement, ROAS, Cost per order/acquisition, Marketing spend vs. budget, Traffic, Conversion rate, new customers, Organic traffic growth, Campaign ROI

Skills

Google Ads

Meta Ads

SEO

Data Analysis

Campaign Management

Excel

GA4

Budget Management

Reporting

Education

Bachelor's degree in marketing, Digital Marketing, Business, or a related field

Tools

Google Analytics/GA4

Job description

Plan, execute, monitor, and optimize digital marketing campaigns across paid and organic channels to drive qualified traffic, online sales, customer acquisition, and retention. The role manages digital marketing budgets, monitors campaign performance, and continuously optimizes spend based on return and business objectives.

Responsibilities

• Plan and execute paid digital campaigns across Google, Meta, Snapchat, TikTok, and other relevant channels.
• Manage and monitor the approved digital marketing budget.
• Track campaign performance including spend, traffic, orders, CPA/CPO, ROAS, and revenue.
• Optimize campaigns regularly based on performance and business objectives.
• Manage SEO activities to improve organic traffic and product visibility.
• Coordinate with the E-Commerce and Creative teams on campaign assets and landing pages.
• Monitor customer acquisition and campaign conversion performance.
• Conduct campaign and audience analysis to identify growth opportunities.
• Prepare weekly and monthly digital marketing performance reports.
• Ensure proper campaign tracking, tagging, and attribution.
• Ensure marketing spend is aligned with sales and profitability objectives.
• KPIs: Sales achievement, ROAS, Cost per order/acquisition, Marketing spend vs. budget, Traffic, Conversion rate, new customers, Organic traffic growth, Campaign ROI

Qualifications

• Bachelor's degree in marketing, Digital Marketing, Business, or a related field
• Google Ads, Meta, SEO, or other digital marketing certifications. (Preferred)
• 2–3 years in digital marketing, performance marketing, or e-commerce.
• Google Ads, Meta Ads, Snapchat, TikTok, SEO, Google Analytics/GA4, campaign management, budget management, performance analysis, Excel, reporting, optimization, communication, and analytical skills.
• Strong understanding of digital advertising platforms, campaign tracking, attribution, SEO, audience targeting, performance marketing KPIs, and digital analytics.